Agency Network: 
July 2008


Advertising Agency: Publicis Prague, Czech Republic
Creative Director: Tomas Kopecny
Art Directors: Helena Sidova, Pavel Bures
Copywriters: Iva Bizova, Petr Vanek
Illustrator: Tomas Nestarec
Photographer: Adam Bartas
Production: Denisa Dastychova & Boogie Films
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iT-iS-i's picture

What an utter rip off...

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

esteb's picture

Come on, this was done for aids day.

Activity Score 673
Ucedaparker's picture

Probably one of the worst ads I´ve ever seen.
I´m sure that any of the creatives that made it, never had problems with
kids diseases. Happy for them.

Activity Score 32
Art Director |

Good things happens to those who waits

purplerodent's picture

Mindhunter: TOTALL RIP OFF...

Activity Score 123
Art Director |


clairec's picture

Guys where's the original? I haven't seen it...

Activity Score 256
askon's picture

Hahaha what the hell is with the pedophile at the top of the stairs... I think even Michael Jackson would make fun of that fake nose.

Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

dulz's picture


Activity Score 12
Audrius Kubrik's picture

well, what can i say, i wouldn't let my kids hang out with this freaky clown.

the ad is very very macabre.

Audrius Kubrik
Activity Score 828
Nthngmn's picture

I don't know about everyone else, but I really don't want the reaper associated in any way with terminally ill children. Unfortunately, your clown won't scare away death.


Activity Score 626
Art Director
dico's picture

BAD.... really BAD
and a copy!!!

Activity Score 332
Establecimiento Las Marias - Graphic designer |

theanc's picture

There's something wrong with the lights.


Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

NatalieM's picture

An odd combination. Kids, death, and humor.

Activity Score 1685
Topolewski |


pete_kowalsky's picture

...Sex and animals are missing.

What about the Buyouts for the Death? Was it expensive?

Activity Score 50
Other |

Time is the new currency:

skeMaMen's picture

Don't like the motion trails on marbles and reaper. And the hospital...? Jesus... Don't like anything here...

Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

pierrelastname's picture

mmmmmmm and where are the instructions? didn't get it !

Activity Score 2869
CR_AD's picture

oh no ! bad !
The presence of the clown is not enough! He is inactive why !

Activity Score 413
sonucoues2002's picture

why people use grim in ads if they dont use it propelry

Activity Score 804
casualtyofdesign's picture

I thought the ad was pretty cool until I started readying all these post then when I saw the AIDS day rip off, I put my game face on. Shame on "Publicis Prague" for not being original and trying to pull one over on us.

Booooo I say, Booo indeed!

Activity Score 108 |

Michael "Mr. Echo" Roberson

luisrivera11's picture

mmm its not bad, but that idea was used for the AIDS day, it was the falling bcoz she slipt in a condom like one week ago

Activity Score 469
COBESA / Mónica Herrera
Neil Levy's picture

i don't totally get this ad and if someone hadn't told me it was for a children's hospital, i'd have had no idea what was going on. that said, i saw the other ad and i don't think you can say it's a rip off. no more than the ten zillion other times people have used the grim reaper in an ad. hell, i remember an ad playstation did a long time ago where people were messing with the grim reaper and the line was "cheat death". so it's a little harsh to say these guys stole their idea when the grim reaper is about the most cliche thing you can use in an ad. if you haven't made ads for very long, it's easy to think this was a steal but if you know your history, you realize it's a steal of a steal of a steal of a steal to the tenth power.

maybe that's the thing we should be talking about. you know?

Neil Levy
Activity Score 314
Copywriter |

neil levy

terry127's picture

i feel bad for the kids in that hospital after seeing this ad

there's no way they can beat or cheat death in such way

Activity Score 80
Hong Kong
Jahongir's picture

I don’t get it? It seems that the death angel was going dawn and the kids just joked at him/ It should be batter if he was going up!

Activity Score 44
Manager of marketing
michaelchapman's picture

OMG. It's Patch Adams.

Activity Score 7
pseudokiddo's picture

bravo neil, the most constructive criticism i've seen out of the last fifteen pages.

Activity Score 4
Communication Artist
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