Agency Network: 
July 2008
Advertising Agency: Publicis Prague, Czech Republic
Creative Director: Tomas Kopecny
Art Directors: Helena Sidova, Pavel Bures
Copywriters: Iva Bizova, Petr Vanek
Illustrator: Tomas Nestarec
Photographer: Adam Bartas
Production: Denisa Dastychova & Boogie Films

Comments (25)

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iT-iS-i's picture
Activity Score 1721

What an utter rip off...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

esteb's picture
Activity Score 673

Come on, this was done for aids day.

Ucedaparker's picture
Activity Score 32

Probably one of the worst ads I´ve ever seen.
I´m sure that any of the creatives that made it, never had problems with
kids diseases. Happy for them.

purplerodent's picture
Activity Score 123

Mindhunter: TOTALL RIP OFF...


clairec's picture
Activity Score 256

Guys where's the original? I haven't seen it...

askon's picture
Activity Score 433

Hahaha what the hell is with the pedophile at the top of the stairs... I think even Michael Jackson would make fun of that fake nose.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

dulz's picture
Activity Score 12


Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

well, what can i say, i wouldn't let my kids hang out with this freaky clown.

the ad is very very macabre.

Nthngmn's picture
Activity Score 626

I don't know about everyone else, but I really don't want the reaper associated in any way with terminally ill children. Unfortunately, your clown won't scare away death.


dico's picture
Activity Score 332

BAD.... really BAD
and a copy!!!

theanc's picture
Activity Score 2783

There's something wrong with the lights.


NatalieM's picture
Activity Score 1685

An odd combination. Kids, death, and humor.

pete_kowalsky's picture
Activity Score 50

...Sex and animals are missing.

What about the Buyouts for the Death? Was it expensive?

skeMaMen's picture
Activity Score 428

Don't like the motion trails on marbles and reaper. And the hospital...? Jesus... Don't like anything here...

>>> Designed to be signed...

pierrelastname's picture
Activity Score 2869

mmmmmmm and where are the instructions? didn't get it !

CR_AD's picture
Activity Score 413

oh no ! bad !
The presence of the clown is not enough! He is inactive why !

sonucoues2002's picture
Activity Score 804

why people use grim in ads if they dont use it propelry

casualtyofdesign's picture
Activity Score 108

I thought the ad was pretty cool until I started readying all these post then when I saw the AIDS day rip off, I put my game face on. Shame on "Publicis Prague" for not being original and trying to pull one over on us.

Booooo I say, Booo indeed!

Michael "Mr. Echo" Roberson

luisrivera11's picture
Activity Score 469

mmm its not bad, but that idea was used for the AIDS day, it was the falling bcoz she slipt in a condom like one week ago

Neil Levy's picture
Neil Levy
Activity Score 314

i don't totally get this ad and if someone hadn't told me it was for a children's hospital, i'd have had no idea what was going on. that said, i saw the other ad and i don't think you can say it's a rip off. no more than the ten zillion other times people have used the grim reaper in an ad. hell, i remember an ad playstation did a long time ago where people were messing with the grim reaper and the line was "cheat death". so it's a little harsh to say these guys stole their idea when the grim reaper is about the most cliche thing you can use in an ad. if you haven't made ads for very long, it's easy to think this was a steal but if you know your history, you realize it's a steal of a steal of a steal of a steal to the tenth power.

maybe that's the thing we should be talking about. you know?

terry127's picture
Activity Score 80

i feel bad for the kids in that hospital after seeing this ad

there's no way they can beat or cheat death in such way

Jahongir's picture
Activity Score 44

I don’t get it? It seems that the death angel was going dawn and the kids just joked at him/ It should be batter if he was going up!

michaelchapman's picture
Activity Score 7

OMG. It's Patch Adams.

pseudokiddo's picture
Activity Score 4

bravo neil, the most constructive criticism i've seen out of the last fifteen pages.