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Pole vault

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Arnold, United States for Marathon Sports, within the category: Retail Services.

Advertising Agency: Arnold, Boston, USA
Creative Directors: Wade Devers, David Register, Roger Baldacci
Art Directors: Julian Newman, Randy Rogers
Copywriter: Erik Proulx
Photographer: Stock
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Highest Rated

pete_kowalsky's picture

this is actually the only one that makes any sense: guy jumps over line -> guy breaks benchmark or so...

but the overall idea is rather dull.

pete_kowalsky
Activity Score 50
Other |

____________________________________
Time is the new currency: www.JWT.de

funky_frogii's picture

this one is the best,.

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Frits Harkema's picture

Hmmm...so what? Do you sell the best running shoes? Why are they better? Do you give better advice? Is there any relevance to other sports? Do I need running shoes to jump? Tell me!

Frits Harkema
Activity Score 713
Antwerpen
www.lucabartoli.info's picture

So watch http://marathonsports.com/ before ask.

www.lucabartoli.info
Activity Score 36
copywriter / d'adda, lorenzini, vigorelli, bbdo / italy
Frits Harkema's picture

Although I would normally not spend time to be informed about what a print ad does not tell me, I did. And I am non the wiser.

Frits Harkema
Activity Score 713
Antwerpen
krautland's picture

you're not a runner, you're not an athlete.
if you are not the target audience and you don't get it, research is your only option.

you don't want to put in the energy?
well, you can't speak to whether this works then.

case closed.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Frits Harkema's picture

I am an advertising creative. That's all.

Frits Harkema
Activity Score 713
Antwerpen
krautland's picture

one who lacks insight.

krautland
Activity Score 3216
Art Director at erm... no calls please.
BOOBJOB LOOBCANNON's picture

Hmmm. If you have to watch that for it to work, then it doesn't.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

chucklehead's picture

I shouldn't have to do research to figure out what an ad means. Target market, or no.

chucklehead
Activity Score 42
pete_kowalsky's picture

this is actually the only one that makes any sense: guy jumps over line -> guy breaks benchmark or so...

but the overall idea is rather dull.

pete_kowalsky
Activity Score 50
Other |

____________________________________
Time is the new currency: www.JWT.de

fen1x's picture

very nice and clean. Like it.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
concernedadguy's picture

This is my fave, too. Like it.

concernedadguy
Activity Score 16
whitespace's picture

is it just me or is the font too 'Motorola-ish'?

whitespace
Activity Score 1953
Creative Director
floydeepurple's picture

idea is ok. conceptually not at all strong because these sports and marathon running are different ball games altogether that require different skill sets and stuff. anyways, the 'execution thought' is good but the actual execution is way too plastic. too clean and studio-like.

floydeepurple
Activity Score 349
Copywriter
floydeepurple's picture

and yes i agree with whitespace. the fonts are quite Motorola-ish.

floydeepurple
Activity Score 349
Copywriter
NatalieM's picture

So clear. So clean. Love it!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

samuelcarlos's picture

Between the line.

samuelcarlos
Activity Score 110
Art Director
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