Agency Network: 
August 2016


Print advertisement created by Quimica, Costa Rica for Mapfre, within the category: Finance.


Insure your car for things that do happen.
The only insurance that covers mechanical breakdowns and flat tires is Auto Total Mapfre.

Advertising Agency: Quimica Publicidad, San José, Costa Rica
Creative Director: Andrés Artavia
Art Director: Christian Cedeño
Copywriters: Erick García, Victor Rosas
Illustrator: Esteban Marchena
Additional credits: Vinicio Rodríguez, Bryan Hidalgo, Daniela Barrantes
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mmackinven's picture

But what if a giant robot squashed my car, would I be insured then? Or only insured for things that normally happen?

Activity Score 1608
Art Director at Freelance |'s picture

I disagree. This one is telling us we should buy insurance for our gaint auto-bot, because some day it may crash something. haha, just kidding
Activity Score 59
Creative Director |

Life itself doesn't have meaning, which should be created by ourselves.

Mytwocents's picture

Idea is interesting but poor art direction and wrong photoshop. The car illustration is far from integrated in the picture.
About the picture, I'm confused. If the idea is to make the point that this would never happen in San Jose Costa Rica, why does that city look like New York?

Activity Score 285
ivanm16's picture
Activity Score 404
Copywriter at TBWA Dominican Republic