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Clams

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Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by Creative Juice, Malaysia for Mandarin Oriental, within the category: Recreation, Leisure.

Caption

The Pacifica. Indescribable Seafood.

Advertising Agency: Creative Juice\Sil, Kuala Lumpur, Malaysia
Creative Director: Sa'ad Hussein
Art Director: Douglas Goh
Copywriter: Joshua Lim
Typographers: Douglas Goh, Nadzrin Hakim
Photographer: Boon Fai, Character Studios
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alexander_bickov's picture

Simply seafood.Nice plate art

alexander_bickov
Activity Score 3279
Guest's picture

Nice!

Guest
Guest's picture

am i missing something here (like any kind of idea whatsoever)?

Guest
Guest's picture

yeah... thats what I thought too but when I zoomed in I got it.

Guest
yctham's picture

So what you understand from the ad? Can you explain? I don't get it even though I am from the country.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

I don't want to eat 'indescribable' seafood. Fortunately the shot isn't indescribable. It shows some delicious looking shellfish. They should get some custom from that. The plate-pattern-type-soup-whatever thing adds nothing except a big 'huh'.

Idea = 0 / 10
'indescribable' line = 0 / 10
Food shot = 8+ / 10

Guest
Jet Propulsion Lab's picture

My biggest gripe is the obvious contradiction in its message.
The headline tells us the food is "indescribable", yet upon closer examination, you see so many adjectives on the plate (such as sweet, rich, creamy, smooth, flavorful and zesty) "describing" exactly how the food tastes.

Superb art direction. I'd just finesse the line to better fit the image, and it'd be a decent ad.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

hmm you are right... but it did say seafood... I think what they are trying to say is just the seafood not being able to be described... does that make sense? 8-S

Guest
Guest's picture

i liked the typography

Guest
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