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Conceptual-eyes's picture

making little things show up- lovely

Conceptual-eyes
Activity Score 1475
Copywriter
jmcho's picture

creative and simple. nice.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
Axxl's picture

Who needs an Illustrator, Photographer (the pencil?? :))) haha, my daughter could have done it) and three Creative Directors for this campaign?
Nice concept anyway.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
B128's picture

Ha, ha... that's funny Axxi.

Love the ads...

B128
Activity Score 392
Art Director
ravi's picture

Lovely lovely idea. My personal fave being 'constellation'. If one might suggest some more 'Goudisms'. The word 'multitude' with the 'i' highlighted, or perhaps 'swarm' with the 'a' highlighted or even 'congregation' with 'greg' highlighted. What a sweet, lateral and infinitely extendible idea.

ravi
Activity Score 12
Copywriter
kre8's picture

i really like the idea of using the pen to highlight words within words. i think it's a winner.
my only problem with it is, i would have worked harder on choosing better words.
this kind of leaves me with the feeling of 'so what'...
"gigantic"......and...?

kre8
Activity Score 989
Copywriter
Desi's picture

Brilliant. Definately a winner.

• But I agree with Axxi, why an illustrator?
• So we got the local CD, the branch CD and national CD. But I don't see the name of Craig Davis in the credits. He is the WW CD for JWT :) My hunch is the idea ONLY came from Art Director/Copywriter/CD: CH. Shyamsunder Goud.

Desi

Desi
Activity Score 1042
addyhoch10's picture

the illustrator highlighted the "moth" in mammoth.

i love these

addyhoch10
Activity Score 2592
Art Director
pindaro's picture

I dont get it!!

I mean...sure you can find the "moth" in mammoth but.... so what? why is this highliter any better that others? highlighting?

I don't even find the realtion between the moth and the mammoth.... would have a little bit more sense that way.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

nemesis's picture

great campaign... simple and beautiful. It doesn't need more.

nemesis
Activity Score 765
Creative Director
spart1968's picture

Very nice. Makes me want to highlight things!

spart1968
Activity Score 12
Creative Director
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