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Conceptual-eyes's picture

making little things show up- lovely

Activity Score 1475
jmcho's picture

creative and simple. nice.

Activity Score 278
Art Director at Gotham, Inc.
Axxl's picture

Who needs an Illustrator, Photographer (the pencil?? :))) haha, my daughter could have done it) and three Creative Directors for this campaign?
Nice concept anyway.

Activity Score 208
Art Director at Jung von Matt, Hamburg
B128's picture

Ha, ha... that's funny Axxi.

Love the ads...

Activity Score 392
Art Director
ravi's picture

Lovely lovely idea. My personal fave being 'constellation'. If one might suggest some more 'Goudisms'. The word 'multitude' with the 'i' highlighted, or perhaps 'swarm' with the 'a' highlighted or even 'congregation' with 'greg' highlighted. What a sweet, lateral and infinitely extendible idea.

Activity Score 12
kre8's picture

i really like the idea of using the pen to highlight words within words. i think it's a winner.
my only problem with it is, i would have worked harder on choosing better words.
this kind of leaves me with the feeling of 'so what'...

Activity Score 989
Desi's picture

Brilliant. Definately a winner.

• But I agree with Axxi, why an illustrator?
• So we got the local CD, the branch CD and national CD. But I don't see the name of Craig Davis in the credits. He is the WW CD for JWT :) My hunch is the idea ONLY came from Art Director/Copywriter/CD: CH. Shyamsunder Goud.


Activity Score 1042
addyhoch10's picture

the illustrator highlighted the "moth" in mammoth.

i love these

Activity Score 2592
Art Director
pindaro's picture

I dont get it!!

I mean...sure you can find the "moth" in mammoth but.... so what? why is this highliter any better that others? highlighting?

I don't even find the realtion between the moth and the mammoth.... would have a little bit more sense that way.

Activity Score 524
Creative Director |

nemesis's picture

great campaign... simple and beautiful. It doesn't need more.

Activity Score 765
Creative Director
spart1968's picture

Very nice. Makes me want to highlight things!

Activity Score 12
Creative Director
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