Magnifying glass
Description
Executive Creative Director: Mark Fisher
Creative Director: Mark Fisher
Art Director: Gordon Ray
Copywriter: Carl Willoughby, Nicholas Pereira
Photographer: Barry White
Highest Rated
great concept,
the only thing i don't understand, is if those magnifying glasses are lying on the table, how is the second on, and especially the forth one are not touching the table with the ends of the handles? :)
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cargocollective.com/andrei
Very nice idea. Good phorgaphy from the great singer Barry White...
More fool Barry White if he chose South Africa to hide in! :)
>>>> That's not an ad. THIS is an ad.
Very clean, direct and sharp.
Reminds me of Serpa's work at Almap BBDO using the logo.
>>>> That's not an ad. THIS is an ad.
great concept,
the only thing i don't understand, is if those magnifying glasses are lying on the table, how is the second on, and especially the forth one are not touching the table with the ends of the handles? :)
--
cargocollective.com/andrei
get a magnifying glass, put on your table and u'll know why. the thickness of the brim is thicker than the handle, and it is heavier so the handle won't touch the table :). most of it.
http://jennywhx.blogspot.com jwhx:Visionary
Look close. The second and forth ones are sitting on top of the first and third. They're piled up.
Isn't it lucky then, that you don't have to understand that?
>>>> That's not an ad. THIS is an ad.
I love this but love the tvc with key chains forming the Audi logo more...
warm, but why magnifying glasses?
regards_______________________
http://shut.elmota.com
aaa, for inspection! of course! no i never bought a used car, what is confusing about this is that i didnt know Audi sold used cars!
regards_______________________
http://shut.elmota.com
Thoroughly Inspected. Pre-owned Vehicles...I hope.
No idea's too bad...
the idea's good. the photography not so much. those lightbox reflections bother me a bit. choice of background colour could also be reconsidered.
Absolutely. But only for a couple of us, Slimbo!
>>>> That's not an ad. THIS is an ad.
the magnifying glasses are reference to the thorough examination of "pre-owened" meaning "used" cars, which Audi (i dont know how) sells
regards_______________________
http://shut.elmota.com
I believe that the scheme "4 circles that make an Audi logo" is a little too used now. I saw one with the keyrings, one with the tires, one with the watermark that a glass leaves at a table...
!!! thats there logo, what else would they do with keyrings? let them over use it
regards_______________________
http://shut.elmota.com
MIND BLOWING
GREAT ART DIRECTION
FRESH & CLEAR CONCEPT
Designer Don't Do Different Things
They Do Things Differently
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