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andreis's picture

great concept,
the only thing i don't understand, is if those magnifying glasses are lying on the table, how is the second on, and especially the forth one are not touching the table with the ends of the handles? :)

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

Twombl's picture

Very nice idea. Good phorgaphy from the great singer Barry White...

Twombl
Activity Score 180
Copywriter
Stigset's picture

hehe, so that's where he went, he had us fooled...

Stigset
Activity Score 1454
Art Director
Rog's picture

More fool Barry White if he chose South Africa to hide in! :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture

this is really really cool.

thirty6chambers
Activity Score 1464
Art Director
Rog's picture

Very clean, direct and sharp.
Reminds me of Serpa's work at Almap BBDO using the logo.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

andreis's picture

great concept,
the only thing i don't understand, is if those magnifying glasses are lying on the table, how is the second on, and especially the forth one are not touching the table with the ends of the handles? :)

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

jennywhx's picture

get a magnifying glass, put on your table and u'll know why. the thickness of the brim is thicker than the handle, and it is heavier so the handle won't touch the table :). most of it.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

teenie's picture

Look close. The second and forth ones are sitting on top of the first and third. They're piled up.

teenie
Activity Score 1894
Copywriter
Rog's picture

Isn't it lucky then, that you don't have to understand that?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

anusheela's picture

I love this but love the tvc with key chains forming the Audi logo more...

anusheela
Activity Score 6
Art Director
Slashh's picture

This is the kind of ad that gives me wood.

Slashh
Activity Score 294
Copywriter
Shut Theory's picture

warm, but why magnifying glasses?

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Twombl's picture

Ever bought a used car, ST?

Twombl
Activity Score 180
Copywriter
Shut Theory's picture

aaa, for inspection! of course! no i never bought a used car, what is confusing about this is that i didnt know Audi sold used cars!

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Capitalist's picture

Thoroughly Inspected. Pre-owned Vehicles...I hope.

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

Laurent's picture

the idea's good. the photography not so much. those lightbox reflections bother me a bit. choice of background colour could also be reconsidered.

Laurent
Activity Score 279
General Manager at White Rabbit
slim's picture

Simple and great.

slim
Activity Score 1047
Copywriter
Rog's picture

Absolutely. But only for a couple of us, Slimbo!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ziadhdn's picture

I didn't get it??

ziad hamdan

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

Shut Theory's picture

the magnifying glasses are reference to the thorough examination of "pre-owened" meaning "used" cars, which Audi (i dont know how) sells

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

DarkSide's picture

I believe that the scheme "4 circles that make an Audi logo" is a little too used now. I saw one with the keyrings, one with the tires, one with the watermark that a glass leaves at a table...

DarkSide
Activity Score 1066
Other
Shut Theory's picture

!!! thats there logo, what else would they do with keyrings? let them over use it

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

mrtalented's picture

just so so.

mrtalented
Activity Score 2171
Creative Director
wangchaosk's picture

nice,nice,nice!!!

wangchaosk
Activity Score 24
Graphic Designer
salil.sharma's picture

MIND BLOWING
GREAT ART DIRECTION
FRESH & CLEAR CONCEPT

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

rintintintin's picture

nice

rintintintin
Activity Score 39
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