Advertisement

Camper

Published/Aired: 
April 2008
Maglite Print Ad -  Camper

Description

Print advertisement created by Institut Superieur de Communication, France for Maglite, within the category: House, Garden.

Advertising School: Institut Supérieur de Communication, Paris, France
Art Director / Photographer: Thibaud des Aulnois
Copywriter: Nicolas Moreau
Log in or register to post comments
iT-iS-i's picture

Seen that, at least a dozen times...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Tybs's picture

IT-IS : I would like to see the dozen if you remember

Tybs
Activity Score 14
AD Freelance
muxa's picture

Done 1 million of times. You probaly don't see much ads ahn?

muxa
Activity Score 602
Copywriter
esteb's picture

Damn forced.

esteb
Activity Score 673
art
Disco Munky's picture

I haven't seen this before so I like it.

If you're going to say "done" at least put a link, or name the ad it was done in.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Vicomte's picture

Done for Osram Bulbs as film in South Africa.

Vicomte
Activity Score 287
Copywriter at Copywriter
phoamcor's picture

ridiculous.

phoamcor
Activity Score 1284
peabody's picture

it does not work.
keep on working boys.

peabody
Activity Score 13
new york
elyoshiro's picture
elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

bknowlden's picture

Forced? Maybe just a little Been done? Possibly. But did anyone see that the kids that worked on this are in HIGH SCHOOL !!! I wish I had that much gonig for me back then...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ChuckNorris's picture

It's a bad translation.

Ecole superieure means superior school, as in school of higher education. So a college or university.

But I kind of like the idea.

Don't know why everyone says it's rubbish.

ChuckNorris
Activity Score 834
Creative Director
All ears's picture

Ya a bit expected.

All ears
Activity Score 233
Copywriter, London
brc912's picture

To me, the ad gives the impression that the light gives off heat like the sun, thus producing a flame when directed through a magnifying glass. I just think it is the wrong overall approach and a bit forced.

brc912
Activity Score 105
Graphic Designer
Jon-Paul Mountford's picture

Ha,ha,ha,ha!
Like it, it may be an old idea but still made me smile.
I really wouldn't want to stand in front of it tho.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

picopalqlea's picture

stop it!!!!!!!!

picopalqlea
Activity Score 999
Crisp One's picture

I think they left the logos PS layer on "Overlay"

Crisp One
Activity Score 2005
Other at New York
super calibara's picture

Tomboy!

super calibara
Activity Score 176
Ho Chi Minh City
Rog's picture

Kewell.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

maglite is now for frame? don't think so.

mrtalented
Activity Score 2171
Creative Director
Las Cosas como son's picture

Malditas linternas!!

Las Cosas como son
Activity Score 101
General Manager
the pitts's picture

What can you say about a torch? It gives off light. You want a good one,this is the most powerful torch you can get, as implied by the visual. Job done. And done well.

As for the seen it before guys, do you really spend all your time studying ad mags and annuals from around the world?

When I do an ad, I can't be bothered to check if a similar concept was used 3 years ago in Finland or last year in Tonga.

the pitts
Activity Score 54
smarter
jmartinot's picture

Nice picture, i always like when it's simple and obvious

jmartinot
Activity Score 3
Cake films
Featured Content

Latest Collections

Advertisement