Description
Print advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.
Because your hands are not disposable.
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Head of Art: Cecilia Ognio
Photographer: Buenavista fotografía
Retoucher: Carlos Herrmann
If you are allergic to detergent, two things can happen: use disposable plates and don't worry about washing dishes or you use hypoallergenic detergent. That's the idea.

每次都像一次性碗筷那样 给你全新的感觉??
clear message
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~ Quite obviously, I have gathered no moss ! ~
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~ Quite obviously, I have gathered no moss ! ~
this is bad. The visual is totally confusing. what's important here? The pretty patterns? the plastic fork and knife? that there is no food? and the line, that should clear things up starts with 'because'! Which is alway a bad way to start a line - and the worst way when the visual isn't 100% clear.
Because what, damnit?

Great idea!!! if you use this hipoalergenic product, your hands will feel they don't have to wash.
COnfusing message. You really have to make a stretch to get to the actual point of the ad.
Also, gotta love the perfect score given by Grey Argentina's "guests".
No. I'm not feeling this one.
The message seems a little too convoluted, making this ad a quite vague one at best.
P.S.
I've actually seen some disposable plates with intricate design pattern printed on them.
But I digress...
wow... a little too much work to get a relatively simple message. nice art though
I think its ok, the thinking its like: by using magistral detergent that protect yout hands, making the dishies wont be a problem for your hand skinds, so it would be like the plates, forks and knifes were disposable.
I think that the line isnt working, its asociating the hands whit the plates in the picture.
Its good thinking i think and I like the art bery much.
Todos somos ignorantes, pero no todos ignoramos lo mismo.
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