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Agency Network: 
Published/Aired: 
May 2009
Magistral Print Ad -  Plate

Description

Print advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Caption

Because your hands are not disposable.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Head of Art: Cecilia Ognio
Photographer: Buenavista fotografía
Retoucher: Carlos Herrmann
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Guest's picture

and the idea?

Guest
copywriter.txt's picture

If you are allergic to detergent, two things can happen: use disposable plates and don't worry about washing dishes or you use hypoallergenic detergent. That's the idea.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

每次都像一次性碗筷那样 给你全新的感觉??

Guest
Guest's picture

ffff

Guest
rolling.stone's picture

clear message

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~ Quite obviously, I have gathered no moss ! ~

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Wordnerd's picture

this is bad. The visual is totally confusing. what's important here? The pretty patterns? the plastic fork and knife? that there is no food? and the line, that should clear things up starts with 'because'! Which is alway a bad way to start a line - and the worst way when the visual isn't 100% clear.
Because what, damnit?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Great idea!!! if you use this hipoalergenic product, your hands will feel they don't have to wash.

Guest
Guest's picture

Great idea! I liked.

Guest
Guest's picture

По-моему, это пижня, пацаны.

Guest
ricklongo's picture

COnfusing message. You really have to make a stretch to get to the actual point of the ad.

Also, gotta love the perfect score given by Grey Argentina's "guests".

ricklongo
Activity Score 1244
kergu's picture

great copy!!!

kergu
Activity Score 6795
corndogfuneral's picture

I don't get it.

corndogfuneral
Activity Score 1053
Art Director
Jet Propulsion Lab's picture

No. I'm not feeling this one.
The message seems a little too convoluted, making this ad a quite vague one at best.

P.S.
I've actually seen some disposable plates with intricate design pattern printed on them.
But I digress...

Jet Propulsion Lab
Activity Score 10679
Copywriter
ADcoke's picture

reminds me of this,

I'm not say they are the same

http://adsoftheworld.com/media/print/quix_mothers_day

ADcoke
Activity Score 160
buscando trabajo
Ad_me's picture

wow... a little too much work to get a relatively simple message. nice art though

Ad_me
Activity Score 80
Guest's picture

????????????????????

Guest
Guest's picture

doneeeeee!!!!JWT CHILE

Guest
Miglintojas's picture

Good one. I get the point

Miglintojas
Activity Score 20
Vilniaus "Versmes" primary school
Guest's picture

uhmm no, no , no,... weak idea, i think is way to forced

Guest
Guest's picture

How about the picture of captain hook instead? :o)

- alteringeye

Guest
Guest's picture

How about the picture of captain hook instead? :o)

- alteringeye

Guest
LucasPS's picture

I think its ok, the thinking its like: by using magistral detergent that protect yout hands, making the dishies wont be a problem for your hand skinds, so it would be like the plates, forks and knifes were disposable.
I think that the line isnt working, its asociating the hands whit the plates in the picture.
Its good thinking i think and I like the art bery much.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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