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Skating Geisha

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Publicis, Mexico for Maggi, within the category: Food.

Caption

99.9% Japanese

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Hector Fernández
Executive Creative Director: Alfredo Alquicira
Art Directors: Gioanth Flores, Daniel Ruiz
Copywriter: Jonathan Vera
Illustrator: Ramón Espinoza / Ares Producciones
Planner: Teresa Villalobos
Producer: Angélica Fernández
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baliais's picture

Simple idea and beautiful art.

baliais
Activity Score 2618
Graphic Designer
ItMatters's picture

Very nice. I like it a lot.
I didn't know Maggi soya sauce was from Japan.

ItMatters
Activity Score 2167
cacurnio's picture

It isn´t... that´s why it´s 99.9% japanese, it has the color, the flavor, everything... the only thing not japanese is where they make it.

cacurnio
Activity Score 26
Creative Director at jwt mexico
somecopywriter's picture

Beautiful work, the illustration is amazing.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
bate_palmas's picture

like

bate_palmas
Activity Score 1479
orange9's picture

Facts are not quite right. Soy sauce originated in China sometime in the 2nd century BCE and its use later spread to East and Southeast Asia. And the name Maggi is from Europe. By the mid-19th century, the Japanese soy sauce gradually disappeared from the European market, and soy sauce became synonymous with the Chinese product.

orange9
Activity Score 2
Art Director
Tuco's picture

Awesome illustrations, but it doesn´t sell.

Tuco
Activity Score 289
Copywriter at ah...
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