Advertisement

Reborn

Agency Network: 
Published/Aired: 
May 2010
Description: 

Print advertisment created by Road, Spain for Magali's Workout System, within the category: Health.

We push you to the limit so you can feel alive again.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Carles Nin

Comments (55)

Log in or register to post comments

Highest Rated

dans-hq's picture
dans-hq
Activity Score 40

Again a positive line, with a negative visual.

If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.

Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.

Motion is a great way for this.

What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.

Do not follow where the path may lead

Go instead where there is no path and lead a trail

Ralph Waldo Emerson

Blashyrkh's picture
Blashyrkh
Activity Score 32890

Looks like raped, tortured, fried chicken.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

....and someone ate that chicken and threw up afterwards. Eeeewwww.

mralanjones's picture
mralanjones
Activity Score 260

And then raped it again.

deadlinecanwait's picture
deadlinecanwait
Activity Score 109

ha ha ha...........

Bianconiglio's picture
Bianconiglio
Activity Score 406

LOL

ideamani's picture
ideamani
Activity Score 182

SICK. STUPID. SIGH!

The sudden cessation of stupidity- Advertising.

FourT6and2's picture
FourT6and2
Activity Score 218

lol this is awesome.

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Maybe the metaphore could have been a little less disgusting! i cant even look at it for so long, and if you cant stand the sight of it how are you going to take your time to know what they are telling you! I got a little sick, and i havent had breakfast but i think now am not gona!!!

FourT6and2's picture
FourT6and2
Activity Score 218

hahah you got sick and couldn't eat after seeing this ad? You must lead a sheltered life.

whatthefudge's picture
whatthefudge
Activity Score 1266

Yuck.

AssassinX's picture
AssassinX
Activity Score 1329

I almost throw out.......

It's so nasty and disgusting.

Guest's picture
Guest

not nice

jackal hunts's picture
jackal hunts
Activity Score 325

Reborn??? Feels its already dead!!!

smartbox's picture
smartbox
Activity Score 177

Really really BAD!!!

Hibon's picture
Hibon
Activity Score 3734

Oh boy...Yuck.

Simple ideas are the best !

Esquissos's picture
Esquissos
Activity Score 28

yup, it's a rape! jajaja.....wtf

nifty1's picture
nifty1
Activity Score 50

well at least he used a condom..
still, it must have been very very painful...

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

omg. fail

Life is a joke. Laugh.

Guest's picture
Guest

It looks like shes been burnt all over her body therefore screaming. It's so off putting.

capywriter's picture
capywriter
Activity Score 5509

bad taste

dreadboy's picture
dreadboy
Activity Score 413

Trying to be polite, I'll only say it's misconceived. First thought (thumbnail) was that's something related to frying/sunburn

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

I was not born in a black carpet.

DanielSoares's picture
DanielSoares
Activity Score 126

bad taste.

alejulimaty's picture
alejulimaty
Activity Score 842

disgusting

Guest's picture
Guest

It may be horrifying and appalling, but now I'm not going to forget it (unfortunately)

niko_17's picture
niko_17
Activity Score 138

WTF!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

Very explicit. They are going strong for this marketing campaign. Does it worth it? I'm not sure.

Guest's picture
Guest

LOL! Transcendentally awesome.

MissCopywriter's picture
MissCopywriter
Activity Score 168

Positive line.
Negative visual.
Confusing.

Guest's picture
Guest

the line is not original, but the visual is just bad!

Guest's picture
Guest

Marc Mallafré, FIRED.

Guest's picture
Guest

there are insights, and there are insights you turn your client into shitholes

Adaddicted's picture
Adaddicted
Activity Score 3435

poor spanish brain :-(

withalltherespects

Guest's picture
Guest

Again a positive line, with a negative visual.

If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.

Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.

Motion is a great way for this.

What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.

dans-hq's picture
dans-hq
Activity Score 40

Again a positive line, with a negative visual.

If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.

Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.

Motion is a great way for this.

What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.

Do not follow where the path may lead

Go instead where there is no path and lead a trail

Ralph Waldo Emerson

baadalvirus's picture
baadalvirus
Activity Score 24

not clean....

meraj's picture
meraj
Activity Score 216

disgusting :(

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

awful

v0the0kwc's picture
v0the0kwc
Activity Score 141

ill designed..

Guest's picture
Guest

i know u want to show muscles ..here .....bt u showd by nagative expression..................bt nt bad ..........there were no option.......

MJStinson77's picture
MJStinson77
Activity Score 601

I very rarely 'hate' ads, but this one I hate. It's disgusting. I go to a gym three days a week and if this was my gym, I would have to change gyms.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture
Guest

OMG, i cant believe this ad is happening

Guest's picture
Guest

Reborn of bad print ad.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Really, they got this past the client?

Abrahams's picture
Abrahams
Activity Score 109

Approach nice but somehow ending up with negative vibes. The reborn feeling is existing but with tinge of not so good a state.Seemingly tortured.

joelapompe's picture
joelapompe
Activity Score 3851
pelinkacar's picture
pelinkacar
Activity Score 13

orijinal idea but effects people in negative way

pelinkacar

Guest's picture
Guest

I think the idea is bloody awesome. great things are hard to digest

Guest's picture
Guest

awesome idea i love it. great things are hard to digest

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Maybe you should comment again, 'guest', and refrase it so NO-ONE WILL NOTICE HA HA!!

Advertisement