Advertisement
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Road, Spain for Magali's Workout System, within the category: Health.

Caption

We push you to the limit so you can feel alive again.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Carles Nin
Log in or register to post comments

Highest Rated

dans-hq's picture

Again a positive line, with a negative visual.

If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.

Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.

Motion is a great way for this.

What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.

dans-hq
Activity Score 40
Graphic Designer at http://www.estates-law.co.uk |

Do not follow where the path may lead

Go instead where there is no path and lead a trail

Ralph Waldo Emerson

Blashyrkh's picture

Looks like raped, tortured, fried chicken.

Blashyrkh
Activity Score 32890
Art Director
LeeHarvey's picture

....and someone ate that chicken and threw up afterwards. Eeeewwww.

LeeHarvey
Activity Score 3045
Creative Director
mralanjones's picture

And then raped it again.

mralanjones
Activity Score 260
Copywriter at DraftFCB, Auckland NZ
deadlinecanwait's picture

ha ha ha...........

deadlinecanwait
Activity Score 109
Art Director
Bianconiglio's picture

LOL

Bianconiglio
Activity Score 406
Copywriter
ideamani's picture

SICK. STUPID. SIGH!

ideamani
Activity Score 182
Copywriter at Rediffusion-Wunderman |

The sudden cessation of stupidity- Advertising.

FourT6and2's picture

lol this is awesome.

FourT6and2
Activity Score 218
Student
CUTIEPIE's picture

Maybe the metaphore could have been a little less disgusting! i cant even look at it for so long, and if you cant stand the sight of it how are you going to take your time to know what they are telling you! I got a little sick, and i havent had breakfast but i think now am not gona!!!

CUTIEPIE
Activity Score 347
FourT6and2's picture

hahah you got sick and couldn't eat after seeing this ad? You must lead a sheltered life.

FourT6and2
Activity Score 218
Student
whatthefudge's picture

Yuck.

whatthefudge
Activity Score 1266
AssassinX's picture

I almost throw out.......

It's so nasty and disgusting.

AssassinX
Activity Score 1329
Guest's picture

not nice

Guest
jackal hunts's picture

Reborn??? Feels its already dead!!!

jackal hunts
Activity Score 325
Copywriter at India
smartbox's picture

Really really BAD!!!

smartbox
Activity Score 177
Hibon's picture

Oh boy...Yuck.

Hibon
Activity Score 3734

Simple ideas are the best !

Esquissos's picture

yup, it's a rape! jajaja.....wtf

Esquissos
Activity Score 28
Creative Director at Esquisse Taller Creativo
nifty1's picture

well at least he used a condom..
still, it must have been very very painful...

nifty1
Activity Score 50
Elmārs Ārnieks's picture

omg. fail

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

It looks like shes been burnt all over her body therefore screaming. It's so off putting.

Guest
capywriter's picture

bad taste

capywriter
Activity Score 5509
Copywriter at Freelance
dreadboy's picture

Trying to be polite, I'll only say it's misconceived. First thought (thumbnail) was that's something related to frying/sunburn

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

I was not born in a black carpet.

Guest
DanielSoares's picture

bad taste.

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
alejulimaty's picture

disgusting

alejulimaty
Activity Score 842
brother buenos aires
Guest's picture

It may be horrifying and appalling, but now I'm not going to forget it (unfortunately)

Guest
niko_17's picture

WTF!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

niko_17
Activity Score 138
work
Guest's picture

Very explicit. They are going strong for this marketing campaign. Does it worth it? I'm not sure.

Guest
Guest's picture

LOL! Transcendentally awesome.

Guest
MissCopywriter's picture

Positive line.
Negative visual.
Confusing.

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
Guest's picture

the line is not original, but the visual is just bad!

Guest
Guest's picture

Marc Mallafré, FIRED.

Guest
Guest's picture

there are insights, and there are insights you turn your client into shitholes

Guest
Adaddicted's picture

poor spanish brain :-(

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Again a positive line, with a negative visual.

If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.

Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.

Motion is a great way for this.

What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.

Guest
dans-hq's picture

Again a positive line, with a negative visual.

If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.

Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.

Motion is a great way for this.

What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.

dans-hq
Activity Score 40
Graphic Designer at http://www.estates-law.co.uk |

Do not follow where the path may lead

Go instead where there is no path and lead a trail

Ralph Waldo Emerson

baadalvirus's picture

not clean....

baadalvirus
Activity Score 24
Art Director at freelancing/cava, mysore
meraj's picture

disgusting :(

meraj
Activity Score 216
university
art.vs.commerce's picture

awful

art.vs.commerce
Activity Score 566
Art Director
v0the0kwc's picture

ill designed..

v0the0kwc
Activity Score 141
Guest's picture

i know u want to show muscles ..here .....bt u showd by nagative expression..................bt nt bad ..........there were no option.......

Guest
MJStinson77's picture

I very rarely 'hate' ads, but this one I hate. It's disgusting. I go to a gym three days a week and if this was my gym, I would have to change gyms.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

OMG, i cant believe this ad is happening

Guest
Guest's picture

Reborn of bad print ad.

Guest
Jon-Paul Mountford's picture

Really, they got this past the client?

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Abrahams's picture

Approach nice but somehow ending up with negative vibes. The reborn feeling is existing but with tinge of not so good a state.Seemingly tortured.

Abrahams
Activity Score 109
Publicis India
joelapompe's picture
joelapompe
Activity Score 3853
pelinkacar's picture

orijinal idea but effects people in negative way

pelinkacar
Activity Score 13

pelinkacar

Guest's picture

I think the idea is bloody awesome. great things are hard to digest

Guest
Guest's picture

awesome idea i love it. great things are hard to digest

Guest
LeeHarvey's picture

Maybe you should comment again, 'guest', and refrase it so NO-ONE WILL NOTICE HA HA!!

LeeHarvey
Activity Score 3045
Creative Director

Pages

Featured Content

Latest Collections

Advertisement