October 2007

In India, a huge percentage of the population chews Pan (Betel leaf). People generally spit the Pan juice out wherever they feel like.

Keep your city clean.

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri

Comments (8)

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Highest Rated

Guest's picture

Agree with works !

iT-iS-i's picture
Activity Score 1721

Could only be india. lame!

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

niranjanhg's picture
Activity Score 211

Now, spit the Frazer Pan Flavoured Gum out wherever you feel like.How can this becomes the, keping the city clean!?

JAGGY's picture
Activity Score 1382

Who the hell spits while chewing a gum? These ads are illogical.

Jaggy, MICA Ahmedabad

Totto's picture
Activity Score 685

keep your city clean.Chew a pan flavoured gum,avoid paan.And when you ve got to spit,as habit would prompt you,hold your fingers as though youre gonna spit and blow a bubble. phew!!

Intelligent ads are the need of the hour.

gmint7's picture
Activity Score 2675

is that how you spit ? between fingers ? or just in india?


wildbore's picture
Activity Score 749

Pan Flavoured Gum!!!........a nice local idea. good job guys keep it up!( both the agency and the manufacturing company)

Misstree's picture
Activity Score 425

Hold it, u guys. it works extremely well for India. Being Indian, i can easily identify with these ads. there r a very stereotypical set of people who chew paan in India and spit it out (much in the fashion shown). the paan splatters all over, leaving big, ugly red stains. compared to that gross scene, a chewing gum spit onto the road (even if it sticks 2 my shoes) is a much better sight. trust me on that one!!


Not all who wander are lost.

Guest's picture

Agree with works !