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Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Euro RSCG, Belgium for Mad Cultural Newspaper, within the category: Media.

Caption

The new Mad. To know what is worth to be discovered.

Advertising Agency: La petite boîte d' Euro RSCG, Belgium
Creative Directors: Stephane Daniel, Hugo Battistel
Art Director / Retouching: Hugo Battistel
Copywriter: Stephane Daniel
Account: Laurence Gérard, Virginie De Hertogh
Brand Director: Sabine Levy, Eric Ducarme
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desailly's picture

I suppose this is a riff on the idea of highlighting interesting parts of text with a fluorescent marker.

Hmmm. It's ok. It's not pretty, but the idea's not bad.

desailly
Activity Score 470
Copywriter
desailly's picture

By the way, one of the few instances here where the English seems a lot more direct and to the point than the French. Things worth discovering?

desailly
Activity Score 470
Copywriter
Cordudoy_Boy's picture

There's a new MAD cultural newspaper. They tell you what to look at on the cultural scene.

The idea with the highlighting is ok but not well executed...

Cordudoy_Boy
Activity Score 62
Videographer at Cinélande
dollypoppin's picture

Oh. So that's it. I get it now. Thanks for this.

I always knew there was something with that highlighting thing.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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