Invisible Motorbikes

Agency Network: 
November 2012

Print advertisment created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

Stare at the back spot for 30 seconds and see what happens.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Greg Knagge
Art Directors: Brenton Canty, Andrew Slattery
Senior Copywriter: Jeremy Egerton
Account Director: Erik DeRoos
Studio: Fiona Beauchamp
Print Producer: Michelle Treloar

Comments (12)

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Highest Rated

peshawa.sofi's picture
Activity Score 207

what kind of idea is this :/ nothing even happened

Setinho's picture
Activity Score 306

What happens?

Grrrr's picture
Activity Score 1961

Never mind. 30 seconds is probably too long anyway.

guajiro's picture
Activity Score 127

I see what you mean. I should not draw a black spot in the middle of my windscreen, especially when there are light blue bikers out there.

dearturki's picture
Activity Score 311


andylefty's picture
Activity Score 4535

Didn't seem to work for me and not a fan of the idea compared to how this is used for the clearasil ads.

peshawa.sofi's picture
Activity Score 207

what kind of idea is this :/ nothing even happened

Irina Kaiser's picture
Irina Kaiser
Activity Score 60

I think that the idea is this: if you stare at the dot, the bikes disappear. The bikes on the road are always a blank spot for our eyes. That's why we have to be more careful.

peshawa.sofi's picture
Activity Score 207

interesting but i don't think people will get the idea in 30 seconds, and actually 30 seconds is the average time of starring at a press ad by viewership.

mr.x's picture
Activity Score 998

You really think the average time is 30 seconds?! Well, it's not. However, this idea has been done 100000 times and I'm sure the majority will get the idea, even if it doesn't work and you still see the bikers the average man will get the idea. But it's still bad.

Rt_solo91's picture
Activity Score 119

how did only one person get this? the bikes disappear if you stare long enough. This is a great campaign.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Ya i got it, but not that interesting.

Love creating ads..

choykawing's picture
Activity Score 31

it seems a bit better if it is an ad for cleanser.