Advertisement

Nietzsche

Campaign
Agency Network: 
Published/Aired: 
August 2010
M Milk Print Ad -  Nietzsche

Also From This Campaign 2

Description

Print advertisement created by Publicis, Turkey for M Milk, within the category: Non-Alcoholic Drinks.

Caption

Awaken the genius within.

Advertising Agency: Publicis Bold, İstanbul, Turkey
Creative Director: Sami Basut
Art Director: Gürkan Bayındır
Copywriter: Caner Gözübüyükoğulları
Photographer: Bahadır Tanrıöver
Retouch: Gökhan Altuniğne, Faruk Yurdakul
Log in or register to post comments

Highest Rated

Guest's picture

good one! a very nice photography and idea!

Guest
JustinCarrasquillo's picture

That's one big ear.

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Guest's picture

it looks so forced!
nice visual thogh...

Guest
cryingmouse's picture

the child seems tried

cryingmouse
Activity Score 49
Copywriter at CW
tirthomitro's picture

Ivan,
looks like your selection committee for the archive page is biased towards art direction - the better the art, the better the idea... is it?
and great idea but a little low quality of art is not acceptable.
that's so unfair...
is it not.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I think its a trend prevalent in world advertising today. The BBs, and the DOs, are not be found, neither are posers at least. Lack of books, lack of reading, lack of original thoughts, lack of writers, lack of concept in advertising.

Guest
royschellekens's picture

Your reply brings me to raise a question: What's better? A big idea with a minor execution? Or the other way around?

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

aji pam's picture

yawn... -_-

aji pam
Activity Score 94
Graphic Designer
Guest's picture

"bununla kesin ödül alırız" diye düşünüp yapmış arkadaşlar. çocuk neden acı çeker gibi duruyor? her yönden zayıf ve zorlama....

Guest
TommyO's picture

Looks familiar somehow.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

yup, especially for the ears

Guest
Guest's picture

just a nice picture

Guest
thedesignaddict's picture

Photography: 10/10
Concept: 5/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
silvi's picture

COncept? There´s no concept here

silvi
Activity Score 4172
Copywriter
Guest's picture

yeah, just a nice picture for the photo album, no idea no concept. maybe in devian art would be better located

Guest
rurorjuror's picture

good photo, bur why surroundings are so old? it's a part if the concept?

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

rurorjuror's picture

good photo, bur why surroundings are so old? it's a part if the concept?

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Billoughsby's picture

A kid reading a "great book"; an old pro-bono shaggy dog polished until it gleams.

For once, I'm forced to go along with the "no concept, no idea" critics.

Billoughsby
Activity Score 5144
Art Director |

That's it.

dollypoppin's picture

Looks like they're just trying to make the boy look old or old-fashioned, not genius.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

cef's picture

What a ghost ad!

cef
Activity Score 547
Copywriter
Anonymous Author's picture

Genii don't read Nietzsche, they read Thales and Anonymous.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Robwanali's picture

I think tirthomitro has a valid point and question Ivan. Ideas vs art direction.

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

royschellekens's picture

I think they've chosen the wrong strategy. As a parent i wish to see my kids having fun, getting themselves dirty. Not reading a dull book in an even more dull room. Bring the word genius back to the perception of a child. That would make it better. But that's only my humble opinion.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jon-Paul Mountford's picture

I like it, thasit !

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

Really nice work

Guest
Guest's picture

good one! a very nice photography and idea!

Guest
Featured Content

Latest Collections

Advertisement