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KKK VS Afro

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by McCann, Belgium for Luxor, within the category: House, Garden.

Caption

Extremely relaxing.

Advertising Agency: McCANN LOWE, Belgium
Creative Director: Véronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Photographer: Frank Uyttenhove
Retouching: Dominique Piccinato
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Guest's picture

Nice!!!!!!

Guest
Guest's picture

you did it

Guest
Peterrr's picture

Good!

Peterrr
Activity Score 108
patUDAY's picture

?????

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

idea has been done a million times. it's awful once again

Guest
ivan's picture
ivan
Creative Director at Ads of the World
Guest's picture

We did this back in '96.

Guest
Zeus's picture

so done!!!

Zeus
Activity Score 906
somewhere
Guest's picture

yeah, ads should never play with differences again

Guest
mrckais's picture

who did it?, do you have a link?

mrckais
Activity Score 417
Art Director |

mrckais

Jet Propulsion Lab's picture

I simply had to respond to this one.

First off, I do NOT mean to sound harsh or condescending, but you seem like an uninformed and unknowledgeable person when it comes to what has and hasn't already been done in advertising before. Especially something as visually controversial and/or shocking as this ad. It's probably young people relatively new to the business like yourself who keep coming up with ideas like this one not knowing a similar piece of work has indeed "been done" (mind you, it IS very creative nevertheless) and spur a string of criticisms. I suggest before simply (and reflexly) asking others who and when such work has been produced, you do some looking up on your own by whatever means necessary (so as not to appear ignorant of others' work in the industry.) It's called doing a research.
In defense of the previous commentor, this idea has actually been done more than a couple of times for other products. The concept of something being "so amazing, incredible or unbelievable that nothing seems to matter" using the visual of two essentially antagonistic characters mingling in a setting (like the KKK member and a black man here) is not a brand-new idea.

I just had to get that out of my system.

Peace.

Jet Propulsion Lab
Activity Score 10679
Copywriter
mrckais's picture

ok, but it was just a simple question, take it easy

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

lulz, yea man, cool it

Guest
KbxAds's picture

yea man, cool it, lulz

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

CGilb09's picture

Whoah, someone didn't have their Wheaties this morning. The only stupid question is the one that isn't asked. It's people like you that silence the inquisitive.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

djspiralz's picture

I started to read your comment, but it bored me and I stopped reading,,,

Sorry, I really tried.

djspiralz
Activity Score 491
Copywriter
KbxAds's picture

lulz, same here, hehehehe

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Guest's picture

You do realize that's not ok, right? Can we change the black man to a child and the KKK member to a rapist? Yeah, it's basically the same.

Guest
everartz's picture

so are they gathering the extreme ends in 1 place? i dont get it :(

everartz
Activity Score 7613
Art Director |

| everartz |

warreno's picture

This is probably an insensitive ad, though I'm white, so I can't really judge.

The idea of a black man buddying up to the Klan basically cheapens the reality that the Klan still exists, still continues to spew vile, bilious filth, and was responsible for hateful, cruel lynchings as recently as the 1960s.

There's really nothing funny, clever or warm and cuddly -- least of all ad-friendly -- about a psychopathic group of insane hate-mongers.

The one with the bobby and punk wasn't anything like this; how did the agency veer this far off course?

warreno
Activity Score 222
Guest's picture

So if the white man needs to be in the KKK to be an evil person, than what does that say about what a normal black man with an afro? To me it says "scared white man makes another ad". It seems like most people miss the point that, while the KKK is vile, portraying the black man along side if him as "equal" is just as insulting. Why should he have to get along with the KKK? Advertising is lame.

Guest
Dev Kumar's picture

The bobby and the punk could be okay but the KKK hood and the Afro-American man is plain insensitive. No balance to speak of. This is in very poor taste.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

crazy shit - love it. nice and provocative!

Guest
playa's picture

hehe, pure provocation - chapau. love or hate this one. I like!
extremly relaxing says all.

playa
Activity Score 80
Art Director at Art Direction |

done

Guest's picture

It's funny to see fans of social subversion and provocation sitting on the other side of the table whining that some image or another goes too far. And then it's surreal to see these tiny-minded, self-righteous PC bigots blathering on like they know what the hell they're talking about. The KKK is a perfect example. Jewish academic and entertainment media has you so conditioned that the mere presence of a Klansman or Klan image is somehow immoral. I like blacks, too. I cried when Michael Jackson's kid took the microphone at his funeral. I love everybody! But I happen to know a thing or two about the Klan, and I can say that the Hollywood image of Klansmen running around lynching innocent black men is BS! There have been a few incidents of crude white ex-convicts (made racist by time in prison with black convicts) dressing up in robes, calling themselves the klan and killing innocent people. But the REAL Klan never did that.

The Klan of the 1920s had millions of members. It was far less 'vigilante' in nature than its 1870s predecessor during the chaos and corruption following southern defeat and occupation, though some renegade 20s-era Klan members did engage in lynchings of black rapists and murderers (not just Africans!) in cases in which corrupt (usually Jewish) officials were protecting the assailant. (Um, yes, there is such a thing as a black rapist and a black murderer, to put it lightly). The 1920s Klan was a fraternal order like any other, complete with costumes and rites (think of the Shriners or the Water Buffaloes), and its central theme was NOT race, but rather the US constitution. Arguably, the Klan was far less racist than modern African, Jewish and Mexican groups currently funded by US taxpayers as "civil rights" organizations (the Mexicans' main org even being named "LA RAZA," which simply means "the race"). In addition to its several Cherokee and Navajo leaders (and many American Indian members), the KKK (of Oregon State) even had a BLACK leader (yes, there were African Americans in the Klan). Additionally, though the Klan saw Catholics' loyalty to the pope as a conflict of interest with constitutional loyalty, there was also a Catholic order of the Klan in Texas.

Of course, it should be mentioned that this was before white identity was systematically psychologically eroded by television and cinema to the point that any sense of white identity or interest representation is considered evil.

I am not a white supremacist. I hang out with people of many races, including blacks. But I'm tired of being treated like a third rate criminal for simply being white. I'm tired of being terrified to identify with my racial-ethnic background because I'm white. And I WELCOME humor that makes you ignorant, anti-white BIGOTS cringe.

This ad is hilarious.

Guest
Guest's picture

I love afros

Guest
Guest's picture

Amen to that.

Guest
Guest's picture

Let's all play who's the Klansman commenter.

Guest
Guest's picture

Ummmm...could it be Guest 2009-08-07 22:30?

Gee, without his hood, who could tell?

Guest
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