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Human trading, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Publicis, Luxembourg for Luxembourg Government, within the category: Public Interest, NGO.

Caption

If you pay a prostitute, you're financing human trading.

Advertising Agency: Mikado Publicis Luxembourg
Art Director: Patrick Bertrand
Copywriter: Matthieu Dusart
Photographer: Bernard Blistin
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Goblin's picture

hmmmm visual imply a trade with human organs so it doesn't match much with whole story.

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

done at least twice before

Guest
Notorious's picture

I agree

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

When you don't pay her you have a big problem.

Guest
cebado's picture

Copia

cebado
Activity Score 256
General Manager at --
Guest's picture

WHERE ARE HER NIPS!!!!

Guest
Guest's picture

"hmmmm visual imply a trade with human organs so it doesn't match much with whole story."

Why? Because when you buy human organs, they're shrink-wrapped?

Guest
Prof's picture

just don't pay her then...

:D

Prof
Activity Score 1449
Copywriter |

Quite really.

topcat's picture

Love the art

topcat
Activity Score 3
Brother Uruguay
Guest's picture

If you are a prostitute too....

Guest
Guest's picture

I think it must be quite a hassle to have to translate all these non-English ads into English, re-typeset them, etc etc for awards and for general consumption. I wonder if ads in languages other than English shouldn't just be submitted as they are - but with an Eng translation as a judges' note. In any event, there can be no excuse for using exclamation marks - and putting the ! a space away from the word.

Guest
Guest's picture

great work

Guest
Guest's picture

Nice art but it doesnt make any scence

Guest
Guest's picture

I don't know about you guys but I actually wanna get in there with that hootie.

Guest
Guest's picture

Glad I'm not the only one. I'd pay to fuck her. Or would if she had nipples.

Guest
Guest's picture

done..done..done..again..and again..execution for this campaign themes..

Guest
Guest's picture

Always make sure you get a freelance girl then : )

Guest
Guest's picture

Great work....

Guest
Guest's picture

If you pay a prostitute, you're financing human trading.

True. Thats why i never pay prostitutes. lol

Guest
Guest's picture

So done back in the 80'

Guest
pedrocajueiro's picture

Very nice, the message is clear.

pedrocajueiro
Activity Score 30
Copywriter at Tuppi
jeann's picture

though this is an interesting medium to use, but d.o.n.e.
>> that look on the young lady seems more sultry. I thought a 'scared' expression will probably work better.
at least the expression can convey the message like 'You are actually f-ing someone who is totally ignorant about what is happening right now.'

if I'm a guy, and if I can see that she's tearing or something. scared.. etc, I'll probably feel bad and stop 'patronizing'. (:

jeann
Activity Score 107
LASALLE College of the Arts
patUDAY's picture

As activation idea it was good. But as a ad in magazine i think its little weak.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

I believe the creative director was showing her as a 'peice of meat'. I love the campaign, think it is nicely shot and produced. Exclamation point aside. lbilben (http://twitter.com/lbilben)

Guest
Guest's picture

copy, this idea was used before!

Guest
ad nauseum's picture

its been done in a cleaner fashion

ad nauseum
Activity Score 18
Copywriter
shahidali's picture

why do u want to stop her when she seems to be enjoyin? Patrick Bertrand, the art director must be a close friend of her. Patrick sold her frined more than the message.
one separate query. is it mandatory to use nudity to pass a anti sex selling message? Its like saying i need a cigarette to work on my anti smoking campaign.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

1. the model were payed for the production. isn't it human trading too?
2. and having fun with a prostitute without paying her is worse.

Guest
gtbernstein's picture

I like the thought, but there is a failure in the logic.

The big problem I have is that the headline statement isn't true. If you are paying a prostitute it doesn't necessarily mean you are paying for human trafficking. Not all prostitutes become prostitutes because they were forced into it through human trafficking. The headline needs to be rethought.

gtbernstein
Activity Score 51
Art Director at Jigsaw - Milwaukee, WI
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