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Wonderful

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by FCB, Brazil for Luftal, within the category: Pharmaceutical.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Beatriz Sanches
Copywriter: Ricardo Martin
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartini
Illustrator: Up Ilustração
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Highest Rated

NatalieM's picture

Idea and copy still need some refinement.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Pacific Blue's picture

Anyone Knows the name of the font?

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

Gilblas's picture

it looks like "hobo"

Gilblas
Activity Score 10
AD - DPS Conseil - Lille, France
SuperChicMillionaire's picture

Does anyone else think that these ads are a little lost in translation?

What the hell is "fixing"?!

SuperChicMillionaire
Activity Score 34
Dozer's picture

wtf!!!!! don't like, just my opinion!!

with all the respect

Dozer
Activity Score 149
JHZS's picture

cool

JHZS
Activity Score 43
JuanCabrale's picture

Humnmn.. bad smell

JuanCabrale
Activity Score 4
TBWA Paris
johnston's picture

I don't understand.

johnston
Activity Score 144
Copywriter
NatalieM's picture

Idea and copy still need some refinement.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

espi72's picture

flatulent

espi72
Activity Score 75
Art Director
B-Luv's picture

to långsökt

B-Luv
Activity Score 26
Photographer at Inhouse, photo and print |

-=Im the sum of my influences=-

LTFournier's picture

I don't get what the ad is for. And the typeface choice is TERRIBLE.

LTFournier
Activity Score 64
Communication Design Student
crazylegz's picture

no idea. these ads have absolutely no idea. the art director just thought 'wouldn't it look smart and cool to kids around the block now if I put this drug inside a jeans pocket. Now what is teens...let's see, they go out ( sunglasses), they have sex (condoms), they eat (sweets). That will look so hip. Now nobody will blame us for being stupid and old-fashioned again.'

crazylegz
Activity Score 92
Oxfam Hong Kong
killerflakes's picture

No entiendo mi amigo

killerflakes
Activity Score 58
Graphic designer in charche of campaigns, National Program of Control and Prevention of HIV and AIDS
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