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Not everyone can, Morgue

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by FCB, Mexico for Luftal, within the category: Pharmaceutical.

Caption

Not everyone can. Luftal, stops gas

Advertising Agency: DraftFCB, Mexico City, Mexico
Chief Creative Officer: Nacho Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi
Art Director: Rodrigo San Juan
Copywriter: Carlos Dorbecker
Head of Art: Enrique Arellano
Illustrator: Ricardo Salamanca / Salamágica / NT Productions
Photographer: Ricardo Salamanca / Salamágica / NT Productions
Executive Producer: Héctor Méndez
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esteb's picture

Love it

esteb
Activity Score 673
art
thedesignaddict's picture

The photography in this campaign is stellar. 'Ricardo Salamanca', welcome to my Rolodex.

thedesignaddict
Activity Score 5403
Art Director at Freelance
atb2005's picture

Idiotic. And clearly PlayStation advertising (the feel of it) has been copied here.

atb2005
Activity Score 13557
sagi7ario's picture

Salamanca did some work for Play Station actually. The art is great, but I agree with you, it's idiotic and won't help sell more pills.

sagi7ario
Activity Score 42
Art Director
atb2005's picture

This must be his work for Playstation: http://adsoftheworld.com/media/print/playstation_3_orcs It's one of my favorite PS campaigns. He's incredibly talented. Thanks buddy.

atb2005
Activity Score 13557
luispiter's picture

i like the photography

luispiter
Activity Score 2756
comunication
wiredddd's picture

Dirección de arte de nivel alto

wiredddd
Activity Score 33
Copywriter
jamesrothenburg's picture

Great art direction on this campaign. But I find the idea is pretty one note and doesn't compel me to buy the product.

jamesrothenburg
Activity Score 554
Art Director
Andil's picture

Just find this strange, nothing else.

Andil
Activity Score 102
TommyO's picture

Disgusting.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Boxey's picture

The graphic nature of this ad is gratuitous, and in poor taste.

Boxey
Activity Score 8879
Melaleuca In-House
NataliaLima's picture

Fantastic

NataliaLima
Activity Score 1380
mdb1974's picture

Great photography? Yes. Interesting execution? Yes. Sells anti-gas pills. No.

mdb1974
Activity Score 411
Art Director
Lazarus's picture

Kind of nasty and morbid.

Lazarus
Activity Score 1536
Creative Director
Roshan Quintus's picture

I love it in every direction :-)

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Billoughsby's picture

The target is a maggot on a gut wagon. I think they'd love it. If only they could read now.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Nerazzurro's picture

should this encourage me to buy something? i will nver understand this kind of approach seriously

Nerazzurro
Activity Score 35
Wordnerd's picture

ideawise it's very funny. adwise it's horrible.
should win something though ;)

Wordnerd
Activity Score 6692
Copywriter
Ardi's picture

Love the art direction of the hole campaing. Pharma industry is very restricted in terms of communication that´s why I think this is a great accomplish from both client and agency.

Ardi
Activity Score 11
whtever's picture

really? do you think this was approved by a client? so obvious it's ghost work

whtever
Activity Score 12
Art Director
whtever's picture

really? do you think this was approved by a client? so obvious it's ghost work

whtever
Activity Score 12
Art Director
Ardi's picture

Again. Love it. Great job.

Ardi
Activity Score 11
Anonymous Author's picture

The sounds and smells of something horrifically inappropriate. Top marks.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

mdb1974's picture

Fake. Tiresome. Also a bit of an indictment that half the people here think it's brilliant.

mdb1974
Activity Score 411
Art Director
Billoughsby's picture

roger that

Billoughsby
Activity Score 5150
Art Director |

That's it.

JustinCarrasquillo's picture

Awesome!!! Love the color

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

LittleJoe's picture

I don't like this kind of photografy...

LittleJoe
Activity Score 345
Graphic Designer at Torino
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