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Not everyone can, Fish market

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by FCB, Mexico for Luftal, within the category: Pharmaceutical.

Caption

Not everyone can. Luftal, stops gas

Advertising Agency: DraftFCB, Mexico City, Mexico
Chief Creative Officer: Nacho Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi
Art Director: Rodrigo San Juan
Copywriter: Carlos Dorbecker
Head of Art: Enrique Arellano
Illustrator: Ricardo Salamanca / Salamágica / NT Productions
Photographer: Ricardo Salamanca / Salamágica / NT Productions
Executive Producer: Héctor Méndez
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thedesignaddict's picture

Congrats on selling this through to a pharma client. Very nicely executed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
MindDrift's picture

Not everyone can ... get away with it.

MindDrift
Activity Score 1170
Graphic Designer
tirthomitro's picture

takes the cake.
and yea, to think of that it's a pharma client.
would have been harakiri if this was suggested for any indian pharma client.
or for that reason, any client!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture

No congrats from me. Advertising should sell, not merely entertain or delight (mostly creatives). Good luck with this campaign, selling Luftal.

atb2005
Activity Score 13557
Billoughsby's picture

Agree, and I've logged my single star rating separately. When and if sales for this product dips, I hope the client connects the dots. You don't even want to look for long at this.

Billoughsby
Activity Score 5150
Art Director |

That's it.

luispiter's picture

what?

luispiter
Activity Score 2756
comunication
wiredddd's picture

Felicidades

wiredddd
Activity Score 33
Copywriter
Boxey's picture

Nice photography. Bad idea.

Boxey
Activity Score 8879
Melaleuca In-House
NataliaLima's picture

Near my trash and my corpse, yes. But not near my food!

NataliaLima
Activity Score 1380
mdb1974's picture

This campaign won't sell the product. At all.

mdb1974
Activity Score 411
Art Director
Roshan Quintus's picture

just get it. enjoy it. be happy. they have done it. done it well.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Ardi's picture

Incredible art direction. Simple copy, does it need more?

Ardi
Activity Score 11
chinaski's picture

this will hunt a lion

chinaski
Activity Score 951
Copywriter
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