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Whale

Campaign
Agency Network: 
Published/Aired: 
June 2010
Lucy CGI Print Ad -  Whale

Also From This Campaign 2

Description

Print advertisement created by Cayenne, Italy for Lucy CGI, within the category: Professional Services.

Caption

No animals were harmed during this 3d production.

Advertising Agency: Cayenne, Milan, Italy
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Post Production: Lucy CGI
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Guest's picture

Good approach, but still the picture is fake.. sorry 3d designers

Guest
miko1aj's picture

Beautiful work. Magnificent skills. I'd like to say that I love idea (although it's only pretext, not real rtb, but nothing wrong with that), and admire portfolio, which is really good.
Ah. Almost forgot about Logotype. Has a nice twist. Good work Italy.

miko1aj
Activity Score 3086
atb2005's picture

Agreed. I'm giving it 7 stars though.

atb2005
Activity Score 13557
Jupiter's picture

fantastic!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

funky_frogii's picture

beautiful

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

Art work: 10/10
Concept: 1/10

Guest
AssassinX's picture

Totally agree.
The concept is not strong.

AssassinX
Activity Score 1329
Guest's picture

no animals were harmed yet they do it with a thought...violent thinking...

Guest
Guest's picture

a violent thinking?
it's just an advice, for agencies and clients: stop the use of animals in advertising, start using 3D!

Guest
Guest's picture

It's alright, but I think they could've gone further with this idea - it still looks like a cgi.

Guest
philippertl's picture

I think it would've worked with a more realistic scene perhaps. this looks too fake.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Guest's picture

Simple and original.

Guest
Jon-Paul Mountford's picture

I'm trying very hard to like this campaign.
But there's just something that jar's with both of them.
It doesn't feel like the advertising is on the skills, but more the animals and violence.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

bad copy's picture

grandi.
splendida idea.

bad copy
Activity Score 808
Copywriter
blacksmurf's picture

very nice.
Someone seems to envy this ad.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Paloma's picture

Nice... but the art is a little poor

Paloma
Activity Score 531
TommyO's picture

Better than then rhino, though.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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