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Lucy

Published/Aired: 
April 2007
 Lucy

Description

Caption

Lucy in nightmareland.
Some children have it harder than others.
Here at Save the Children we fight for the rights of world's most disadvanteged children. And to do this we need volunteers like you.
Save the children.
For further information www.savethechildren.es

Advertising Agency: Contrapunto, Barcelona, Spain
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva, Manuel Padilla
Illustrator: Carlos Ruano
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Beatboxer's picture

Some children have it harder than others???? Oh my...

I wonder if the translation was well done... If it is, it's a VERY strong campaign. Don't know if the image will work...

Beatboxer
Activity Score 1517
Copywriter
Advertising Pawn's picture

Wow. I really hope the copy is a bad translation or/and done on purpose because its double meaning is kinda huge.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
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ivan's picture

Haha! You guys are crazy. I'm sure the double meaning is unintended. Maybe it is a translation issue as you indicated.

ivan
Creative Director at Ads of the World
fotdot's picture

A children's abuse campaign using children's book illustrations won an Athena Gold winner in the states a while back. Seems a bit similar.

fotdot
Activity Score 673
Creative Director
Hiperion's picture

Oh no...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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