Hydrates and fuels you better than water, 3

Agency Network: 
February 2013

Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.

Represented by David Birkitt

Print advertisment created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

Hydrates and fuels you better than water.

Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Designer: Ryan Connolly
Photographers: Diver & Aguilar
Account Director: Jon Lawton
Account Manager: Alex Dousie

Comments (5)

Log in or register to post comments
kleenex's picture
Activity Score 51008

Did they have to do this in the rain??

bate_palmas's picture
Activity Score 1479

Not the kind of thing you put on AOTW chaps. Day to day stuff this, no? Would you really add this to your portfolio?

Milan Solanki's picture
Milan Solanki
Activity Score 994

what's the point of yellow vertical line with dot (let alone ad!!)

dean viii's picture
dean viii
Activity Score 1686

There is zero concept here. This is bad. Bland art direction, too.

Derek Mullings's picture
Derek Mullings
Activity Score 36

Is that a headline or is it the proposition?