Agency Network: 
May 2008

Print advertisment created by Ice Cream, China for Lucky Cat Club, within the category: Public Interest, NGO.

My name is Garfield, I am very famous. Please take me home.

Advertising Agency: Ice Cream Communications, Beijing, China
Creative Directors: Jesus Gu
Art Directors: Ran Gao, Tony Li
Copywriters: Jesus Gu

Comments (23)

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Highest Rated

SeanMartin's picture

Do they teach *anything* about international marketing where you go to school? Honestly, I'm curious about that.

modern drunker's picture
modern drunker
Activity Score 85

rotten idea, disgusting photoshop,
Bravo guys !

SeanMartin's picture

Do they teach *anything* about international marketing where you go to school? Honestly, I'm curious about that.

pscs's picture
Activity Score 440

calm down lol, they paid a teenager 50 bucks who just downloaded photoshop...

SeanMartin's picture

It's a serious question, because from most of the superficial comments around here, you'd think the advertising world ends and begins on Madison Avenue, everyone should speak perfect English, and no one should ever give a crap about another country's culture when designing something for its audience.

Anybody can put together a pretty picture, even the fanboys around here. But to create something that will speak to the people reading it is whole different art form. These oh so easily dismissed ads are actually pretty good *when you consider who they're supposed to reach*.

gmint7's picture
Activity Score 2675


well said SeanMartin

Ad is more of messages than cosmetics.


CGilb09's picture
Activity Score 572

I second that. Advertising is ultimately about the idea, sorry you bitter, angry AD's.

Tweet tweet: @ThisAbility

gmint7's picture
Activity Score 2675


lol, thats true

hmm, how else would u do it ?


Anthonybie's picture
Activity Score 5

They wanna people to give their attention to those wandering pets. Coz every year, there are thousands of pet died in China because their masters abandon them after getting bored.

iT-iS-i's picture
Activity Score 1721

"Love it like loving your family" Nice, go China...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

snolet's picture
Activity Score 104

Dear Ran Gao & Tony Li. Excuse me, but these ads are horrible. Your photoshop skills are... non-existent.
But I hope it's an error. Maybe You sent the first drafts... Not the finished ads...
I Don't know... I'm confused...

sloppy4's picture
Activity Score 1492

didn't i see this in a mentos ad 10 years ago?

Neil Levy's picture
Neil Levy
Activity Score 314

dear creatives, don't listen to anyone who writes mean comments and doesn't use their real name. they're just being assholes. and anyone who gets a thrill out of putting people down without helping them back up isn't worth shit.

my two cents are maybe the cat looks a little fancy to be a stray. i think the idea is good though. are they for an animal shelter? i assumed so but it's not totally clear.

virtualplaydoh's picture
Activity Score 252

Hey I can't really tell if these ads are really bad or just not so good? I lean towards the latter. There is a hint of an idea in there. But I think there's more to be said about the skills in trying to figure out what people were thinking. This can become an art form in itself.

NatalieM's picture
Activity Score 1685

It's a clever idea. Still needs some design edits, but it's on the road to be finished.

mlsman5000's picture
Activity Score 128

Ha ha haa ha ha ha haaaaa ha haaaa ha ha ha ha haaa haa ha ha, oh shit this is funny.

My favourite bit is the little bit of unfinished airbrushing in the right corner and the eyes are a lovely touch, classic. Thanks for the tears guys.

keddy's picture
Activity Score 124

Eesh! bad!

tridipnandi's picture
Activity Score 220

creative juice is melting...

Stef's picture
Activity Score 8

Here's a new headline: 'my name is Stef, I'm really disgusted by this, please take it away'

modern drunker's picture
modern drunker
Activity Score 85

commiseration is the worst insult,
To life teachers :
here is are shown of campaing published, it is not the annex of a school of communication in order to ameliorate pictures, concept...
It's a bad ad, the next will be better,
It's not difficult to imagine !!!

luisrivera11's picture
Activity Score 469

the art director must be fired, he killed a nice idea.

xenia's picture
Activity Score 10

haha take cats home... don't eat them!

della-yang's picture
Activity Score 21

You don't know anything.
The view to Chinese is stupid.
No one in China eats cats, except the suck man.
The west media brainwashes you succeed,hmmm.

slip's picture
Activity Score 919

no comment.