Comments (18)

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Highest Rated

Patrick Vermeylen's picture
Patrick Vermeylen


teenie's picture
Activity Score 1894

These are fantastic. I've seen them around before and still I read through the whole copy again and again.

axelk's picture
Activity Score 286

the return of the copy

Wordnerd's picture
Activity Score 6692

Yeah BAM! very nice

Patrick Vermeylen's picture
Patrick Vermeylen


gibshellenberger's picture
Activity Score 157

wow, fun to read. something few ad writers accomplish.

ben's picture

I really, really, really wish I had written these ads.

Talking about letting press speak for itself...

fractalrene's picture
Activity Score 1504

I dont remember if these won at Cannes or Epica, but for sure they're lovely, so well written... make me envy.

instinctive traveller's picture
instinctive tra...
Activity Score 149

does that really-really matter? the cannes or the epica?

cowabunga's picture

copywriters rulez!!!!

saywateveruwant's picture
Activity Score 20

these ads stand out from the crowd. i prefer this of the two tho..

the.adnerd's picture
Activity Score 160

we didn't have lions like this this year, uh?

Joe76's picture
Activity Score 762

Where´s the rest of the campaigne?? :(

Mr Hughes's picture
Mr Hughes
Activity Score 386

You can download the whole campaign here:

Mr Hughes's picture
Mr Hughes
Activity Score 386

Love these!

Tryinghard's picture
Activity Score 10

This is nice and smart, the copy carries you till the end of the ad, i believe in simplicity - and that is beauty. Cheers

Silver Surfer's picture
Silver Surfer
Activity Score 28

Totally disagree. Once you start reading, you know where it's going and it's all filler. What's the point? The power of press? You just filled a space with copy that has nothing to say. It's not funny, not powerful, just okay. I have to give it credit for being all copy with minimal art direction when the trend is all about being visual.

Simple? yes. Powerful? Not quite.

Tryinghard's picture
Activity Score 10

silver surfer

Totally agree, from the professional's point of view, i have used unappropriate choice of words here. anyway, i like this ad in my own simple thoughts, im talking about simplicity here, there is no need to elaborate about that, powerful? who say's its powerful, the ad is smart enough to catch attention. minimalism is not bad, that's where beauty come from.

x-men's picture
Activity Score 340

x-celent campaign!