Comments (5)

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TopJeff's picture
Activity Score 479

Interesting idea... but my big question, and the difference between wasted ad space and a unique experience is: how many people exposed to this ad would actually have a pair of red/blue 3D glasses with them when they see it? Unless this is being presented a) along WITH glasses included or b) in a location that somehow has an audience prepared for this, then a lot of its impact will be lost.


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seventysixer76's picture
Activity Score 105

It's not about having the 3D glasses nitwit. It works extremely well like this.

Boooooooooooo TopJeff
Hoooray for Wonderbra

damienL's picture
Activity Score 8

The idea came through fine with or without the glass. Better without the glass, in my opinion.

kareena's picture
Activity Score 39

again, great concept, art direction and photography, and these ads prove that clever bra advertising can be done and directed to the actual target market: WOMEN! instead of boys!

slim's picture
Activity Score 1047

Done. Exactly the same idea, excatly the same product.
Check D&AD 1997.