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Agency Network: 
Published/Aired: 
March 2013

Description

Print advertisement created by Leo Burnett, Portugal for Louie Louie Record Store, within the category: Retail Services.

Caption

Chemistry. A Metter Of Music.

Advertising Agency: Leo Burnett, Lisboa, Portugal
Executive Creative Director: Luciana Cani
Art Director: Lincoln Guimarães
Copywriter: Jaime Nascimento
Illustration: Magma Image
Photographer: Miguel Ângelo
Producer: Gabriela Pinheiro
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morse's picture

Great idea. Loving the campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

no.

pierrelastname
Activity Score 2869
Copywriter
jackblack's picture

Wouldn't it have been easier to just show cds?

jackblack
Activity Score 2357
Art Director
certaintly's picture

indeed, this would be much better if they just showed the cds, personified in some way maybe, with the actual song titles

certaintly
Activity Score 3994
kleenex's picture

I like the concept.

kleenex
Activity Score 51098
Web Designer/Developer
eins-eins-null's picture

horrible photoshop and way too metaphoric execution. but nice insight and headline.

eins-eins-null
Activity Score 896
Copywriter
emanuel.serodio's picture

@jackblack@certaintly - Actually it would be easier to show the CDs if Louie Louie wasn´t a vinil store. Smart asses.

emanuel.serodio
Activity Score 12
Graphic Designer
certaintly's picture

@emanuel.serodio - CDs/vinyls. the point still stands

certaintly
Activity Score 3994
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