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Agency Network: 
Published/Aired: 
December 2008
Lottery Scratch Card Print Ad -  Small

Description

Print advertisement created by BBDO, Israel for Lottery Scratch Card, within the category: Gaming.

Caption

It's not millions but it's great money.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Photographer: Israel Cohen
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Guest's picture

Why is the scooter on the bench?

Guest
Guest's picture

The scooter is not on the bench, there is a walking area. You can notice by the litle wall behind the bench.

Guest
andrespeed's picture

Good Idea, Very bad execution.

andrespeed
Activity Score 4
Quality
Guest's picture

Very good perspective.

Guest
andrespeed's picture

The perspective is the biggest mistake!!!

andrespeed
Activity Score 4
Quality
Guest's picture

I agree, very bad perspective!!

Guest
federo's picture

agree

federo
Activity Score 781
advertising agency
federo's picture

NO!
I AGREE WITH ANDRESPEED COMMENT!

not with guest commenter

federo
Activity Score 781
advertising agency
Guest's picture

I think the target group is not even capable of verbalising things like 'perspective', which makes the mistake suck a little less. I still think it's a great idea.

Guest
Guest's picture

The idea is simple, small armorcar-small money. But on the AD, lights on the wall are different from the one in the truck.

Guest
G.J.'s picture
G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

Guest's picture

DONE

Guest
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