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Agency Network: 
Published/Aired: 
November 2010

Description

Production company: Ochurus!

Print advertisement created by BBDO, Colombia for Los Pisingos Adoption Center, within the category: Public Interest, NGO.

Advertising Agency: Sancho BBDO Bogotá, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Senior Art Director: Andres Maranta
Senior Copywriter: Juan Gomez
Retoucher: Andres Maranta
Photographer: Luiz Moretti
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Highest Rated

Guest's picture

Adoptar un chico es como una caja de sorpresas? no sabes con qué te podes encontrar? un poco contraproducente!!!

Guest
jackmancer2017's picture

I get what they're trying to say (I think) but by sort of saying an adoption child is a gift it feels, to me, he/she is becoming a product.

jackmancer2017
Guest's picture

and that´s wrong?

Guest
Guest's picture

its just saying that an adopted child is as much a gift to the parent as the parent is a gift to the child

Guest
Guest's picture

I don´t agree, i think the message is sent across in a very insightful way, like recieving a gift on both sides, the only thing is that the visuals lack sensitivity. Seems like theyre just explaining, more than trying to engage.

Guest
gioborde's picture

I don´t agree, i think the message is sent across in a very insightful way, like recieving a gift on both sides, the only thing is that the visuals lack emotion. Seems like theyre just explaining, more than trying to engage.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

very interesting, besides it's a very good choice from the copywriter to write nothing--> that will bring people to have their own perception about what is said, and argue about it

Guest
jasonP's picture

I like it. But this ad has lack of emotional mood.

jasonP
Activity Score 222
Raffles Design Institute
Spaced's picture

Agree.
The insight is in the right place but the execution lacks the right tone for a client like this.

Spaced
Activity Score 38
Vancouver
Guest's picture

thumbs up

Guest
Phil Lestino's picture

Oh my God! Where are their legs????

Phil Lestino
Activity Score 1684
lessismore's picture

+1

lessismore
Activity Score 251
Graphic Designer
jasonP's picture

What about their head?

jasonP
Activity Score 222
Raffles Design Institute
Guest's picture

These two prints are the same to me, they only change the wall colors.

Guest
lilaloo's picture

insight very clever

lilaloo
Activity Score 121
Art Director
tzuik's picture

Something's not working with these ads. The idea has potential, but to show the child as a gift box, making him look like an object you bring home to your family as a gift, tends to be offensive.

tzuik
Activity Score 104
Jotacef's picture

naaahhh.... it is well thought and well done!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
caju's picture

NICE!

caju
Activity Score 123
Other
picopalqlea's picture

I would've done it without the arms... to conceptual?

picopalqlea
Activity Score 999
Billoughsby's picture

This passes the "Awww" and "Isn't that sweet" test with flying colors. Not sure what more anyone expected.

Another possible plus: This feels less "pro bono ad = thinkstock search" than most ads for things like this, more upscale department store. The approach is original for this category, in other words.

Billoughsby
Activity Score 5150
Art Director |

That's it.

joselucho's picture

Pretty nice, it´s a double surprise!!

joselucho
Activity Score 11
Copywriter at Periscopio
Guest's picture

Adoptar un chico es como una caja de sorpresas? no sabes con qué te podes encontrar? un poco contraproducente!!!

Guest
gioborde's picture

Tu te refieres a "una caja de chocolates" y deja de ver tanto Forrest Gump. No es contraproducente porque el concepto universal de "regalo" tiende a ser algo mas positivo que negativo, ¿no crees?.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

The product/client dont' exist, is fake, but the insight is good

Guest
Guest's picture

i don´t know, but the website exist in 3 lenguages.

Guest
tomato's picture

that is true: lospisingos.com

tomato
Activity Score 4
Copywriter
CUTIEPIE's picture
CUTIEPIE
Activity Score 347
juankhr's picture
juankhr
Activity Score 136
Art Director at la negra buenos aires
Guest's picture

maybe this comment is from some guy of the other colombian agency

Guest
Guest's picture

fake ad fo sure

Guest
sxhizo's picture

Do they have a return policy?

sxhizo
Activity Score 38
Art Director at Lucideas
Miss Copywriter 22's picture

this ad requires a small body copy ,which provides more insight .

Miss Copywriter 22
Activity Score 175
Copywriter
Guest's picture

I really like the idea. It's real!

Guest
Cheerriiee's picture

bad photoshop.

Cheerriiee
Activity Score 952
Graphic Designer
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