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Tomato

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Global Healthcare, Spain for Los Carrizos, within the category: Food.

Caption

Everything it touches turns to gold.

Advertising Agency: Global Healthcare, Madrid, Spain
Creative Director: Javier Rodríguez de Santiago
Art Directors: Cecilia Alvarez, Alberto Aguiño
Copywriter: Kiko Postigo
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Debasis Mata's picture

Incredibly high-quality attempt. I like it. Overall it is extremely well visual.

Debasis Mata
elgrecones's picture

should be called Midas...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Guest commenter's picture

Cannes Grand Prix!!!!!!!!!

Guest commenter
El Guest's picture

Never

El Guest
Guest commenter's picture

need to improve photoshoping where oil convert in gold(merging)

Guest commenter
SM's picture

Que fuman los que dan estos comentarios, o son amigos de los que hicieron el aviso!

SM
Favete's picture

De hecho es más literal que la madre! Que pasa con esos comentarios.

Way too literal, The guys who are commenting... SHAME ON YOU! IT's crappy!
-

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Guest commenter's picture

comele el nispero a tu progenitor

Guest commenter
Guest commenter's picture

Seriously...who is leaving these comments? Maybe I'm missing something here but I'm pretty sure this ad isn't good.

Guest commenter
oshe's picture

Cannes???????

Hahahahahahahahahahah, o men yo really make me laugh

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Scam Detector's picture

This is really poor. The tomato doesn't turn into gold but the olive oil does. But that isn't what the headline says.

To save this campaign a simple headline/tag line like "pure gold" would have been enough. It would still be weak and definitely not award winning stuff.

Scam Detector
Activity Score 1048
General Manager
izmild's picture

Good visual. The concept is usual although it's trying to be out of the crowd

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

De estudiante de primer año. Increíble que suban estos trabajos a esta galería. Vergonzoso.

Guest
Guest's picture

boring... just boring

Guest
Guest's picture

Gold paint on my tomato... not appetizing at all.

I agree with Toro that the concept doesn't fit the image, but I would have gone with a gold tomato instead of this image.

Side note: most milk ads use thinned white paint, mustaches not withstanding.

Guest
Guest's picture

Jajajajaa creo que alguien no entendio el sarcasmo en los primeros comentarios...

CANNES!! Yeah!!! jajajajajaa

Guest
hedúnadan's picture

no debería el tomate convertirse en oro?

hedúnadan
Activity Score 8
Freelancer, copy writter
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