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Pepper

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Global Healthcare, Spain for Los Carrizos, within the category: Food.

Caption

Everything it touches turns to gold.

Advertising Agency: Global Healthcare, Madrid, Spain
Creative Director: Javier Rodríguez de Santiago
Art Directors: Cecilia Alvarez, Alberto Aguiño
Copywriter: Kiko Postigo
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Mandark's picture

weird....and visualy not appealing...headline?...hate it...seeing this reminded me of the skittles tv ads...when I peed like a girl for a week...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

KP's picture

I like it, but i´m the copywriter so, i´m not very objetive...

KP
Favete's picture

Porque no lo limpiaron? Ese "Disponible en..." no mames te mata hasta la lectura, es lo primero que ves. Luego está muy muy literal. Suerte y siga participando.
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Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest commenter's picture

What's the "benefit" of using the olive oil? Now, if it could turn food into gold...I would be first in line to get some! There is no message here that make sense with the product.

Guest commenter
Tina Dev's picture

inat
It is no pepper but chilli.

Tina Dev
Activity Score 60
AA Associates |

inat

picktokyo's picture

what the fuck?

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

"Everything it touches turns to gold" - that means the oil remains oil and turns the veggies into gold. This is more like the pepper turning the oil to gold!

Guest
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