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Lounge

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Ogilvy, Singapore for Lorgan's, within the category: House, Garden.

Caption

Lorgan's The Retro Store. Everything from the 60s. Well, almost.

Advertising Agency: Ogilvy, Singapore
Creative Director: Eric Yeo
Art Director: Kat Tan
Copywriters: Serene Loong, Elwin Chan
Illustrators: Eric Foenander, Fedtrick Chua
Photographer: Kenneth Wong
Typographers: Kat Tan, Pok Ching Hai
Digital Imaging: Nelson Yu
Account Servicing: Shirley Tay
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Highest Rated

mikepants2005's picture

This idea has been taken from an artist called Von Brandis:

http://www.cribcandy.com/list=sexy_times_at_home/2c809c7f973a0a0231d31...

mikepants2005
Activity Score 504
Copywriter
wildbore's picture

NO!

wildbore
Activity Score 749
Creative Director at - - -
2visible's picture

i concur. it's a solid NO.

2visible
Activity Score 6
funny
Frits Harkema's picture

A '...,well most' campaign again. Haven't seen a lot of them since the 60's. Not that I was around then....

Frits Harkema
Activity Score 713
Antwerpen
Texnartist's picture

So what is the deal with the people? What do they have to do with anything?

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Zemane's picture

I believe in the 60's they didn't have sex...

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

elyoshiro's picture

NO, NO, NO,NO

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Finamerican's picture

It's not courageous or original. Ads that rely on sex to sell are pathetic. The 60's were an era of free love, not bad porn..

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
-DaMontana-'s picture

exactly!, where's the great music of those days?
this ads are the spirit of the 60's ruined by the mind of nowadays

-DaMontana-
Activity Score 118
Guest's picture

the point is that during the 60's you had that type of furniture and, as it was a free love era people had more sex than now a days , it's just to emphasise that this furniture shop has everything youre looking for, furniturewise, they don't bring the 60's completely back,if you don't get this you might as well shoot yourself

Guest
chucklehead's picture

NO. Squared.

chucklehead
Activity Score 42
NatalieM's picture

Everyone's saying, "NO" but why? Back it up.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

JohnnyWarsaw's picture

No. Here's why - the simple difference between 60's liberation/peace/free love and hard porn.

JohnnyWarsaw
Activity Score 17
casualtyofdesign's picture

Oye vay! I don’t know what to say or how to feel about this ad but I’ll give it my best. Right off the bat I’m going to tell you I don’t like it… at all! What the hell where they thinking, this whole ad campaign is for lack of a better word… WACK!

Okay Ogilvy & Mather an advertising agency out of Singapore put together this campaign for lorgans.com, I’m not sure who to put the blame on, the agency for coming up with such a wack idea or Lorgans for approving it.

I mean come on first of all who really wants to buy retro 60’s swag and if they did I would think that, that demographic doesn’t want images of sexy cut-outs shoved in their face. If the advertisers gave this any thought they would have considered their target audience rather then trying to be cool and shock the advertising world with their bold moves.

Think about it, anyone who’s interested in 60’s swag is probably more mature and refined a customer, ya know… classy not trashy. Don’t get me wrong I’m no prude, I’m all about sexy time but there is a time and a place for everything. When you invest thousands of dollars into marketing and advertising I would hope you’d put a little thought behind your campaign.

If you visit the website it’s pretty lame too. Any website that opens with music I’m automatically going to hate it but aside from that there is still a lot to be desired. More trying to be cool rather then more “lets sell this product”… This is a classic example of using SEX to sell a product but it just doesn’t work. I’ve had enough!

Butt wait there’s more… LOL, yes pun intended. So if I haven’t made myself clear I don’t like this ad campaign there is no value in it at all except for something to blog about. The client wasted their money on this if you ask me. In summary the whole campaign is a HOT MESS!

Truly,

Mr. Echo

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

weeeell, almost...
HA TE IIIT.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

sparky's picture

:P

FAIL!

sparky
Activity Score 454
Copywriter at M&C Saatchi
julezs's picture

The idea was taken/borrowed/stolen from an art project/piece that i saw on an art blog some time back. Real pictures from 60's porn with the stars cut out (exactly like these ads), to focus on the 60's interior deco, the furniture, the textile patterns, the wallpaper, clothing etc. much more interesting than this pile of crap.

julezs
Activity Score 100
Art Director
tomotzi's picture

i like it. Sex sells anyway.

tomotzi
Activity Score 51
Art Director, Freelancer, / Saarbrücken HdBK
EscolaElisava's picture

who read mr echo?

EscolaElisava
Activity Score 106
zaion trades
Satria280471's picture

On the first sight, I thought this was one of those AIDS campaigns. Nice pictures, anyway.

Satria280471
Activity Score 48
Lecturer/ teacher in multimedia |

Idea is fragile

Sally_Bison's picture

WTF are these? boo, bad, and terrible.

Sally_Bison
Activity Score 82
Freelance Art Director
mikepants2005's picture

This idea has been taken from an artist called Von Brandis:

http://www.cribcandy.com/list=sexy_times_at_home/2c809c7f973a0a0231d31...

mikepants2005
Activity Score 504
Copywriter
malkiampashi's picture

Even if sex was the in-thing during the 60's era, I believe music was the biggest thing that ever happened.

I wasn't born in the 60's, but whenever I hear of the 60's, my mind goes to the likes of Frank Sinatra, Elvis and the most interesting - the growth of rock bands. One of those figures would do for such an ad.

I'd rather they'd have used a man/woman in tight leather with a guitar hanging across the chest ... in fact, the best would have been the microphone, the one they used during those times.

Sigh!

malkiampashi
Activity Score 24
Writer
elleaustinmodern's picture

This ad campaign seems to have been inspired by or possibly blatantly stolen from a book called
Obscene Interiors: Hardcore Amateur Decor

This book has been in print for a while and the owner and writer of the book has a website at
www.justinspace.com/blog/

It's not a dinky site and the book received a lot of press in the interior design sphere.

I think a big company like Ogilvy & Mather needs to apologize or plunk out some royalties.

elleaustinmodern
Activity Score 2
Austin Modern
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