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Dining room

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Ogilvy, Singapore for Lorgan's, within the category: House, Garden.

Caption

Lorgan's The Retro Store. Everything from the 60s. Well, almost.

Advertising Agency: Ogilvy, Singapore
Creative Director: Eric Yeo
Art Director: Kat Tan
Copywriters: Serene Loong, Elwin Chan
Illustrators: Eric Foenander, Fedtrick Chua
Photographer: Kenneth Wong
Typographers: Kat Tan, Pok Ching Hai
Digital Imaging: Nelson Yu
Account Servicing: Shirley Tay
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Highest Rated

Migzter13's picture

I like this position more thank you. LOL

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

the Pun-isher's picture

I don't get it....is this supposed to mean that you get the furniture without the "free love" or something.....hmmmm

the Pun-isher
Activity Score 228
all brand no flakes
fen1x's picture

Is it about to show that on 60's there was not hard sex or something ? And you can buy everything and use it like you want nowadays ?

I need to say that I love colors on those ads!

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
ChuckNorris's picture

It says you can find almost everything from the 60s at this store.

You can find the furniture, but not the free-loving hippies.

ChuckNorris
Activity Score 834
Creative Director
fen1x's picture

Hmm

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
simon.gross's picture

I agree.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
rickyboy's picture

God help us!!!

rickyboy
Activity Score 18
Creative Director
Javi Ending's picture

I like the concept because the sex here serves as attention-getting bait

Javi Ending
Activity Score 130
Copywriter
jozefk's picture

agree

jozefk
Activity Score 34
Graphic Designer at Graphic Designer
tomotzi's picture

very good.

tomotzi
Activity Score 51
Art Director, Freelancer, / Saarbrücken HdBK
Robert_Paulson's picture

This is a rip off of a photographer who whited out pornstars from 60s porno films to show the aesthetics of the 60s rooms.

Robert_Paulson
Activity Score 18
Copywriter
acid's picture

I can't seem to get past the sex. This ad doesn;t work for me, it's pretty, but is it practical.

acid
Activity Score 12
Art Director
Whitefang's picture

Wow that's a surprise, another 'borrowed' idea with todd's name on it.

Whitefang
Activity Score 509
mikepants2005's picture

This idea has been taken from an artist called Von Brandis:

http://www.cribcandy.com/list=sexy_times_at_home/2c809c7f973a0a0231d31...

mikepants2005
Activity Score 504
Copywriter
malkiampashi's picture

The ambiance is very much 60's ... but like I said previously, the sex symbolism killed the whole ad thing.

malkiampashi
Activity Score 24
Writer
Guest's picture

WHERE IS THE LESBIAN ONE!??! I AM SO OFFENDED.

Guest
Migzter13's picture

I like this position more thank you. LOL

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

atb2005's picture

I recently discovered this campaign on here. There's really nothing odd or perverse about it. The 60's were known as the era of "sexual revolution". It was a time when gay men began to come out of the closet (hence, we do have a male couple in one of the ads), casual sex was on the rise (hence one of the ads shows group sex), women began to take control of their sexuality, etc. This is history; it's not something the agency invented or exaggerated.

I've always said that before you judge an ad, you should try to understand it (it may be helpful to do some research). That being said, I too think that this campaign is risky, and may potentially alienate some consumers. Open minded people (especially young adults) would appreciate it! I personally think that it's great.

Finally, even the typography here is reflective of the 60's; it's psychedelic.

atb2005
Activity Score 13557
angieraj's picture

Nice colors, Have to say that visual just locked me in from the start.

The target group might not respond in the best way.

The campaign is light hearted but it borders on controversial.

But its different from the usual stuff in the category, well done on that.

P.S atb2005 thanks for the insight, was very helpful.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

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