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Think small

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by The Brand Agency, Australia for Longtail Communications, within the category: Other.

Think Small. And Different. For a job in a digital advertising agency email careers@longtail.net.au

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriters: Josh Edge, Kurt Beaudoin

Comments (7)

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alphonse's picture
alphonse
Activity Score 17

What the hell? Are they asking for a job, or asking people who wants a job to apply?

Sincerely,
Abdul Rahman
Fly Copy

Brema's picture
Brema
Activity Score 192

They probably want you to prepare yourself for a very small salary or none at all if you think different

Strike two stones with one bird

Albertiko's picture
Albertiko
Activity Score 4

This ad is based on two of the most famous campaigns in advertising history. "Think small" (DDB Bill Bernbach for Volkswagen) and "Think different" (for Apple). By using the same typefaces as in the original campaigns, it is obvious that this ad is about advertising. The content simply tells: "We are a small firm that think and act different, and we are looking for you – advertising lovers". Nice.

krautland's picture
krautland
Activity Score 3216

thanks for explaining the utterly obvious. too bad you misjudged the idea as 'nice' though. it's borrowed interest. no self-respecting creative should work at a shop that even in its own recruitement ad doesn't have a unique idea.

alphonse's picture
alphonse
Activity Score 17

Have you ever heard of a term "swipe file"?

Google for it.

Swiping an idea is not illegal.
Stealing is illegal.

Swiping a work that was proven to work is good IF it can bring in more money for the business.

Sincerely,
Abdul Rahman
Fly Copy

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

The headline caught my attention! I thought it was a nice use of fonts to communicate a whole lot to the TA. But the "For a job..." line felt like discovering your date has, well - the wrong equipment! A let-down.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

PMDiSciascio's picture
PMDiSciascio
Activity Score 2

What the hell? this is a direct lift of 2 of the best known brands.The award winning Volkswagon campaign, copy written by Julian Koenig, at the Doyle Dane Bernbach (DDB) agency in 1959. And,"Think different" was the advertising slogan for Apple Inc (formerly Apple Computer Inc) in 1997, created by the Los Angeles office of advertising agency TBWA\Chiat\Day. . . right down to the same fonts. The original writers and art directors should get the credit here, all you people did was reprint their lines. Have you no shame?

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