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Close encounters, 2

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Most of the ads for the horseradish are very traditional and conventional. Therefore, we attempted to provide an unexpected pleasure to enable customers to remember our ad. We parodied Steven Spielberg's film, "Close Encounters of the Third Kind," with a plot that Alien from Long's planet came to meet animals, vegetables, and fishes of the Earth. By making a transition from the previous perception of adding horseradish to supplement foods, we added foods to the horseradish instead in order to heighten the value of the horseradish.

Print advertisement created by When Gee, South Korea for Long's, within the category: Food.

Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Directors: Jeong -gon, Kang, Mi-sun, Kim
Designer: Seong-kuk, Jeon
Copywriter: Jong-hwan, Choi
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Highest Rated

DOG's picture

puro aviso de BOBO

DOG
Activity Score 8
Art Director at Publicidad
Guest's picture

I nominate this for nonsense of the year.

Guest
Unmotivated Genius's picture

the explanation, or the ad?

Unmotivated Genius
Activity Score 100
Art Director
Guest's picture

pura idea de bobo

Guest
DOG's picture

puro aviso de BOBO

DOG
Activity Score 8
Art Director at Publicidad
Guest's picture

student work? at least you put more effort on your visual vise....

Guest
Guest's picture

WTF?! all that explanation and I still don't get it

Guest
Emran Hayat's picture

they knew nobody gonna undrstand thr shit... thts y thy put on 5 lines for bloody explanation.. DUH!!!

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

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