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pentchill's picture

okay i actually might read it again. ;) nevertheless, i do believe in image advertising.

pentchill
Activity Score 10
Reality Check's picture

The eye candy can't quite compensate for the lack of an idea.

Reality Check
Activity Score 2539
Guest's picture

This is advertising. Advertising does NOT always need an idea or a concept.

Guest
Guest's picture

You have been misinformed.

Guest
Guest's picture

Or...YOU may have been misinformed.
Ever heard of products like Prada or Calvin Klein? They've advertised once and a while, here and there, and hardly with any concept or idea to their ads. They rely on execution...which seemed to have worked out pretty well for them so far.

Go back to ad school...or go to a better one.

Guest
consolidated.db's picture

totally agree.

especially with fashion. it's all about building the brand up via association with someone good looking/cool.

ask cK how the mark wahlberg ad did for them.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Guest's picture

ask CK why they used Mark Wahlberg and not somebody else. than - and only than - you can start talking there's no idea/concept in fashion advertising.

Guest
Guest's picture

If you were to ask Calvin himself I'm sure that he is going to come up with some exquisite rationale. The truth is probably because he was hot and popular. Kinda like the babe in these ads.

Guest
kurtberengeiger's picture

I always thought that the concept in a good many fashion advertising campaigns came first from the designer themselves [and the collection being advertised] and secondly from the photographer involved. Which is in contrast to most other categories where the creative team at an agency play a bigger role...

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

This place is not only for 'Intellectual masturbation' ads. you can also place functional Ads. it works very well. and also please change your thumbnail, which is fkn subverted from NIKE brand assets. grow up please...

Guest
Guest's picture

I think it works in this case. Perhaps its a play off the brand name - London fashion gently rolling in + wrapping a body to an exact fit.

It's a stretch, and few steps away, but there is at least an appearance of a possible concept as opposed to just fashion photography.

Guest
chamindarathnayake's picture

mmmmmmmmmmm cool

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

pentchill's picture

The advertising here is the brand image it conveys to the viewer. Top model + high fashion = luxury products. The fashion industry lives on brand image and perception. Being products with no significant competitive advantage with each other, it does not need a concrete message to convey.

pentchill
Activity Score 10
shahidali's picture

pentchill, revisit M101, principles of marketing.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

AmOgodzzz's picture

Actually, I agree with pentchill. Seems like London Fog has always been sort of an also-ran and their stuff was sold at places like Macy's alongside the Alfani and Van Heusen and other crap. They're definitely trying to rebrand themselves as a high-fashion luxury brand and this is a great debut campaign for doing just that. Remember, this is fashion advertising done in-house, meaning its image advertising. The same thing you see being done for cologne/perfume, watches, shoes, etc. There's nothing wrong with image advertising as long as you get a great photographer (check), a world-class supermodel (check) and tasteful art direction (check). Not to mention the publicity they garnered simply by having Gisele Bundchen in their campaign. I think this is a winner.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
pentchill's picture

okay i actually might read it again. ;) nevertheless, i do believe in image advertising.

pentchill
Activity Score 10
alexander_bickov's picture

Cool advertising

alexander_bickov
Activity Score 3279
sweejin's picture

Sure there's not much of an idea here. But an ad that makes you stop and read works. This ad made me stop, salivate and contemplate wallpaper. Yes, I'm an idiot. :p

sweejin
Activity Score 7256
Arkadiusz's picture

Good work. But it's exactly the same as all ads in the category of luxury apparel. It is a good way if they want to show that they belong to the "high society", but not enough in order to positively stand out. And who said the top fashion could not be presented with some idea?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

thefakehuman's picture

these are cool...i love gisele bundchen...she can sell anything with that face and body...

thefakehuman
Activity Score 410

- Life Feeds on Life -

Disco Munky's picture

Fucking weak. These are pieces of shit that every ad hack churns out to make themselves feel better. Get a fucking clue and shape up before it's too late and you fuck everything up. Idiots. And to those fuck-tards that say that advertising doesn't need a concept you should really be out playing in traffic because you're clearly a tool.

1/10

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ivan's picture

Please no name calling! Thank you!

ivan
Creative Director at Ads of the World
Disco Munky's picture

It's only name calling if they're responsible. But fair point, I'll tone it down.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ivan's picture

I'm very grateful! :)

ivan
Creative Director at Ads of the World
Guest's picture

any kind of advertising that elicits a response like this has worked.

Guest
Disco Munky's picture

Ooooooooooooooooooooh no you didn't! By that rationale you would defend any work that elicited a strong response, even if the work was wrong. So if the ad in question featured, for example don't freak out, a naked child or violent sexual imagery, you would consider it a success when everyone (I hope) spoke out against it? If an ad makes you comment, it is not proof that it works. But simply an effect of the subject matter on the viewer. The problem with a lot of writers/art directors these days seems to be that they aren't aware of this difference and as a result expose the rest of us to rubbish just to gratify their need for attention. Good or bad. That is a sad state of affairs and you, my ignorant Guest friend, are proof of that.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Fashion executives like to make this kind of ads just to show their colleagues that they were with the top model.

Guest
Guest's picture

Fashion executives like to make this kind of ads just to show their colleagues that they were with the top model.

Guest
Guest's picture

you know Lads, Disco Munky is Right.
I wish I can get you all a job selling water bottles on Ocean Bolivard.
Need a refresher my self.

Guest
Disco Munky's picture

I am?
We could?
You do?
*picture a bleached butt-hole with poop coming out*

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Tits always are winners in my book. Sold!

Guest
Guest's picture

Gisele is very beautyfull

Guest
LeeMoh's picture

Oh my god!

When ideology nuts get into advertising it just goes riot!

Guys a good ad is an ad that only SELLS. Even if it uses civil war or porno.

This ad does SELL. This is a good ad. Full stop.

Shush!

LeeMoh
Activity Score 424
Disco Munky's picture

So long as it sells? That's a real shame. And you wonder why you get chest pains?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

kurtberengeiger's picture

Just to be fair, I would say that an advert that "sells" is an advert that "works". That's a fairly objective result.
But if the advert is "good" or not is another story all together – and something completely subjective.

kurtberengeiger
Activity Score 7323
Copywriter
Disco Munky's picture

Your objectiveness and rational, considered comments only make me look worse dude. please stop.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

JeffWalker's picture

The photography is very crisp and erotic. I love it. But the branding is clumsy in my opinion. The typography needs to be as smart and sophisticated as the image. Now whether London Fog, as a brand, can play in the high fashion market is another question. I would love to hear a woman's opinion of this ad.

JeffWalker
Activity Score 12
Creative Director
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