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soojay's picture

Wow. How many more visual gags are we going to highlight on this blog. Did the copywriters fall off the planet? Or forget how to write compelling headlines? And try telling J.K.Rowling that people don't read any more.

Activity Score 35
krautland's picture

what a retarded comment to make.
do copywriters only work when there is a 200-word paragraph for you to disect?
a visual ad is no less valid than a long-copy ad. crucial is that the idea is solid and the execution works.
you're getting lost in the process and ego stuff.

that said ... I don't like this ad.

Activity Score 3216
Art Director at erm... no calls please.
JAGGY's picture

Why don't your post some of your copy ads? I love long copy!

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

dcgroppo's picture

i don't understand this crap.

Activity Score 239
consolidated.db's picture

yeah, i was struggling too. i *think* it's for the 1x2 outfit, and so, in both really awful thinking & execution, they've tried to make a 1x2 in the city landscape. i like how they've used part of the landscape for the '1' & the '2' but then for the 'x' they've thought "what do we do here then? hey, let's just paint some buildings white! BAM! DONE! GOLD!"

Activity Score 545
Copywriter at Ad Land
ahpitt's picture

It's difficult to get the idea without your explanation.

Activity Score 342
Art Director at Art Director
petek's picture

I didn´t see a "1" and a "2" in it ...

Activity Score 1894
Creative Director
ivan's picture

How do you know it's crap if you don't understand it. Just joking. ;)

Creative Director at Ads of the World
yun siang orangutan's picture

A bit forced with the numbers on the cityscape.

yun siang orangutan
Activity Score 298
Malala's picture

now only i got it. actually that's not working.
and the visual does'nt give any competition feel

Activity Score 295
Art Director
Davosk's picture

Visual trick that only talks about the name of the game that its promoting. No insight and Big Ben isn't that tall. I prefer the pub execution, it's warmer and subtle, this is way too forced and says nothing about betting on football.

Activity Score 4815
Art Director

This is a badly art directed bad idea.

Activity Score 1838
Other |

We're going to need more lube.

Ghost commenter's picture

Wow! Its pretty beautiful gag. I like it.

Ghost commenter
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