Comments (13)

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soojay's picture
Activity Score 35

Wow. How many more visual gags are we going to highlight on this blog. Did the copywriters fall off the planet? Or forget how to write compelling headlines? And try telling J.K.Rowling that people don't read any more.

krautland's picture
Activity Score 3216

what a retarded comment to make.
do copywriters only work when there is a 200-word paragraph for you to disect?
a visual ad is no less valid than a long-copy ad. crucial is that the idea is solid and the execution works.
you're getting lost in the process and ego stuff.

that said ... I don't like this ad.

JAGGY's picture
Activity Score 1382

Why don't your post some of your copy ads? I love long copy!

Jaggy, MICA Ahmedabad

dcgroppo's picture
Activity Score 239

i don't understand this crap.

consolidated.db's picture
Activity Score 545

yeah, i was struggling too. i *think* it's for the 1x2 outfit, and so, in both really awful thinking & execution, they've tried to make a 1x2 in the city landscape. i like how they've used part of the landscape for the '1' & the '2' but then for the 'x' they've thought "what do we do here then? hey, let's just paint some buildings white! BAM! DONE! GOLD!"

ahpitt's picture
Activity Score 342

It's difficult to get the idea without your explanation.

petek's picture
Activity Score 1894

I didn´t see a "1" and a "2" in it ...

ivan's picture

How do you know it's crap if you don't understand it. Just joking. ;)

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

A bit forced with the numbers on the cityscape.

Malala's picture
Activity Score 295

now only i got it. actually that's not working.
and the visual does'nt give any competition feel

Davosk's picture
Activity Score 4815

Visual trick that only talks about the name of the game that its promoting. No insight and Big Ben isn't that tall. I prefer the pub execution, it's warmer and subtle, this is way too forced and says nothing about betting on football.

Activity Score 1838

This is a badly art directed bad idea.

We're going to need more lube.

Ghost commenter's picture
Ghost commenter

Wow! Its pretty beautiful gag. I like it.