Blurred Eyes, Old

Agency Network: 
May 2012

Print advertisment created by Publicis, Brazil for L'Officiel III, within the category: Health.

It's easy to make your make-up ruin. The hard part is putting it on.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor
Illustrator: Leo Dolfini
Typographer: Leo Dolfini
Art Buyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo , Burti HD

Comments (6)

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Shawali's picture
Activity Score 8442

There's a problem with the translation, me thinks.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Agamenon's picture
Activity Score 135

Really like the execution and the insight on this one. Thumbs up.

kleenex's picture
Activity Score 51044

I think the art is good, but the copy is not good at all.

Dark Horse's picture
Dark Horse
Activity Score 26

The translated line in the credits IS in fact wrong. Open the image and see for yourself. Instead of "make your make-up RUIN", it says "make your make-up RUN".

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Entenda homens um pouco as mulheres Olhos femininos sempre fazem a diferênça!

gonndo's picture
Activity Score 1094

The concept and the execution are really great...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...