Blurred Eyes, Fat

Agency Network: 
May 2012

Print advertisment created by Publicis, Brazil for L'Officiel III, within the category: Health.

It's easy to make your make-up ruin. The hard part is putting it on.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor
Illustrator: Leo Dolfini
Typographer: Leo Dolfini
Art Buyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo , Burti HD

Comments (5)

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Bob08's picture
Activity Score 749

If you're so stupid, please do not wear makeup before stepping on the scale.

Agamenon's picture
Activity Score 135

I think it's not a matter of the moment that women step on the scale, but the feeling of getting fat.

vlads's picture
Activity Score 541

great! but i think is enough with one not three, unless with different copy each one.

Dark Horse's picture
Dark Horse
Activity Score 26

The translated line in the credits IS in fact wrong. Open the image and see for yourself. Instead of "make your make-up RUIN", it says "make your make-up RUN".

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Entenda homens um pouco as mulheres. Lindos olhos! entenda melhor cada olhar! linda peça!