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Blurred Eyes, Birthday

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Publicis, Brazil for L'Officiel III, within the category: Health.

Caption

It's easy to make your make-up ruin. The hard part is putting it on.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor
Illustrator: Leo Dolfini
Typographer: Leo Dolfini
Art Buyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo , Burti HD
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khronos's picture

brilliant illustrations, but the idea isnt quite coming together, some more refinement required...looks like the copywriter was called in as the ad was going out and he came up with that line

khronos
Activity Score 998
Copywriter
Dark Horse's picture

The translated line in the credits IS in fact wrong. Open the image and see for yourself. Instead of "make your make-up RUIN", it says "make your make-up RUN".

Dark Horse
Activity Score 26
Art Director
khronos's picture

sure, ok its wrong, but the idea is still very weak, the copy needs to tweaked i think...something a little more insightful that putting it on...

khronos
Activity Score 998
Copywriter
Fernando Fernandes's picture

Entenda homens um pouco as mulheres

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
ItMatters's picture

I like the idea. Copy needs to be worked on but the illustration is absolutely beautiful. Well done.

ItMatters
Activity Score 2167
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