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Porcelain

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by DDB, Italy for Loctite, within the category: Industrial, Agriculture.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction / CGI: The Scope, Hamburg
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Guest's picture

Don't get...

Guest
ivan's picture

His favorite porcelain figurine shattered to pieces when it fell. Thanks to the glue the figurine is back!

ivan
Creative Director at Ads of the World
Jet Propulsion Lab's picture

Shattered to pieces??? Were you there when it happened? I thought it was just her arm that broke off...

; P

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

Well, you see our imaginations completed the story in different ways. I guess mine was more dramatic, yours is more gentle. I wonder what this tells about our inner souls. ;)

ivan
Creative Director at Ads of the World
Jet Propulsion Lab's picture

It tells that you're more destructive and violent in nature. And I'm more..... well, gentle.

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

Or you could read into something else. I live life to the full, while your existence is more well dull. ;)

Just teasing! :)

ivan
Creative Director at Ads of the World
Guest's picture

why dont you guys just get a room?

Guest
Guest's picture

Super Glue, what don't you get?

Guest
Guest's picture

minimum shortlist cannes !

Guest
eldeadevis's picture

I agree, very cool. A new edge for a very common product.

eldeadevis
Activity Score 306
Draftfcb México
phildesignart's picture

Love this campaign. Brilliant.

phildesignart
Activity Score 252
Graphic Designer at Freelance
Guest's picture

like this.

Guest
Guest's picture

Nice, but not enough for Cannes.

Guest
Guest's picture

What????? We'll see it there for sure, believe me. It has it all, the ultra sharp and clean concept and a lovely yet stunning execution. It may win everything.

Guest
Guest's picture

Ma vaffanculo!!!

Guest
Guest's picture

you're completely right!

Guest
Guest's picture

Tres bonne qualité de photos et mise en scene….vraiment du pro !

Guest
Guest's picture

Fucking cool!!! Ricard you are the best!!
Waiting for you...you know where!!

Guest
Guest's picture

Too many friends comments...

Nice ad, but not a winner.

Guest
Guest's picture

What rubbish comments are these!!! Another so-so Italian campaign... shame!!! Maybe you can buy yourselves a nice local bronze or maybe silver awards with this, but that's all.

Grow the f*ck up!

Guest
Jon-Paul Mountford's picture

These (as a set) have a loverly feel good factor, plus just by looking at it you know what the product is/does. The three work as a set because each one is conveying a different purpose and not just reapeating the first ad (as in many recent campigns)

Nostalgic stuff usually sends me running for the bucket, but these haven't gone too far down that particular sacharine soaked alley. Made me look, and re look so an all round winner.

From technical standpoint, faultess re touching, good lighting (conveys the warm glow of home), excellent acting, inspired casting and just the right amount of art direction to walk the line between pushing product and arty goodness.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

iT-iS-i's picture

Quite nice but that's it, no winner here... that you can believe.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

godfather's picture

good concept and good work. bravi

godfather
Activity Score 131
Copywriter
eldeadevis's picture

Winner.

eldeadevis
Activity Score 306
Draftfcb México
NatalieM's picture

The art direction is spot on. I would have chosen something a little more appropriate for this man, though. At first, I started to read into it too much. I thought, "Oh my, this man has a problem." But after looking at the campaign, it all makes sense.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Your comment is spot on.

Guest
Guest's picture

This is why I still love advertising.

Guest
Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

Jaa Scheißee

Guest
Guest's picture

Jaa Scheißee

Guest
gmint7's picture

:::J:::

.like.

must be very challenging to art direct the font.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Love how simple these ads are!

Guest
Guest's picture

best one from the campaign

Guest
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