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Plastic

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by DDB, Italy for Loctite, within the category: Industrial, Agriculture.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction / CGI: The Scope, Hamburg
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Highest Rated

sgre2504's picture

I love this one! Good job guys!

sgre2504
Activity Score 137
Art Director
Guest's picture

Awards all the way. I'm jealous!

Guest
Guest's picture

Jaa Scheißee

Guest
Guest's picture

it's not the same idea!
please!!

Guest
Guest's picture

What? There are hugs in the campaign? What a stupid comment.
I agree, absolutely different concepts.

Guest
Guest's picture

they should have put humpty dumpty tho. more relativity?

Guest
eldeadevis's picture

There is something about the light on this one (too hard and strong on the kids) that takes away the cute atmosphere the other two have. Robot it´s great, anyway.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Did the robot run away?
I don't get.

Guest
eldeadevis's picture

The robot did not run away, it broke, and was put together with the product´s help.

eldeadevis
Activity Score 306
Draftfcb México
madfizher's picture

Espectacular!

madfizher
Activity Score 2
Guest's picture

eSTO ES CANNES.

Guest
Guest's picture

This is awesome!!!!!!

Guest
picktokyo's picture

very nice. very nice.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

great.all 3 great.i'm jealous too;))

Guest
talkingisfree's picture

Outstanding ads, the whole campaign is wonderful but I like this one the best.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

Very good. There have been sooooo many superglue ads, but this one is fresh, has a real insight and an emotional benefit. Yes, should be award bait.

Guest
Guest's picture

I like it a lot. Product placement sucks big time. What's up with that?

Guest
NatalieM's picture
NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Blair Semenoff's picture

All 3 are great! And yes a Humpty Dumpty would have been a nice addition.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

jaaa Scheiße !

Guest
Guest's picture

Jaa Scheißee

Guest
Guest's picture

It's really difficult to comunicate an emotion with such a product but it made me feel like a kid. Strong concept, great insight and superb art direction. A really beautiful campaign.

Guest
sgre2504's picture

I love this one! Good job guys!

sgre2504
Activity Score 137
Art Director
Yeayea's picture

LOVE IT, SURE CANNES!!!!!

Yeayea
Guest's picture

Impressed!

Guest
gmint7's picture

:::J:::

my pick for gold.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

bravi, bellissima.

Guest
oh ssang's picture

oh +_+ impress

oh ssang
Activity Score 21
Art Director
rekarlo's picture

The product mends broken hearts. I really like the idea. Nice campaign.

rekarlo
Activity Score 18
Art Director at Spare Room
bubblestheclownfish's picture

To all "Guests":

Why not sign up? For all we know "Guest" is the same person commenting on these ads. It'll give your opinion more validity, plus it's great to learn what countries the commenters come from. And then when we get into a heated battle about whether an ad works or not, I'll at least know who the person is that I'm arguing (respectfully) with ;-)

Cheers

bubblestheclownfish
Activity Score 614
Creative Director
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