Advertisement

Cup

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

The campaign features the Lockets lozenge as the central image, stylized to resemble the soothing relief we reach for when feeling poorly: a cup of tea, a warm bath and a hot water bottle.

Print advertisement created by DDB, United Kingdom for Lockets, within the category: Confectionery, Snacks.

Caption

Soothing Relief. Help clear your nose and soothe your throat.

Advertising Agency: adam&eveDDB, London, UK
Creative Directors: Rob Messeter, Mike Crowe
Art Directors / Copywriter: Nikki Lindman, Toby Brewer
Photographer: Paul Zak
Log in or register to post comments

Highest Rated

ankitadv's picture

nice creative

ankitadv
Activity Score 818
artdirector.co's picture

it's a little too forced for me.

artdirector.co
Activity Score 72
Art Director
Siddarth Basavaraj's picture

But still works

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

simonsimmons's picture

If the bath execution has taps and the hot water bottle has a top, then shouldn't this one have a handle?

simonsimmons
Activity Score 13
Art Director
ankitadv's picture

nice creative

ankitadv
Activity Score 818
Advertisement