Reading without next stops

June 2017

Livraria Cultura, in association with Rio de Janeiro's city hall, developed a new concept of wagons, calm and exclusive for you, who wants to board into great stories. Learn more at:

Campaign to encourage reading. We created a special subway wagon so people could read in it.

Print advertisment created by PUCPR, Brazil for Livraria Cultura, within the category: Retail Services.

Advertising School: PUCPR, Curitiba, Brazil
Creative Director / Art Director / Illustrator: Mateus Palermo
Art Director / Illustrator: Felipe Santos
Copywriter: Katryne Albino
Additional Credits: Eduarda Guth, Fernanda Bogoni, Helena Batisteti, Rodrigo Engelbert

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