Comments (11)

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fractalrene's picture
Activity Score 1504

These latter two are so well written. Nice texts.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

...and cheating.

Enas's picture
Activity Score 741

why dying..dying ??? they don't go to this house waiting to die ...they go to find a company and care

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bknowlden's picture
Activity Score 3647

I think most of the lines are on the right track but not there. I like this one though.

corporal_hicks's picture
Activity Score 365

You shouldn't tell old people they are gonna die soon. This is way too bad!

Pombooie's picture
Activity Score 407

Love the campaign. It's honest and emotive - taps right into a human truth. The sensitivity of these ads is amazing. I wish i'd done them.

auscar's picture

the suggestion of death is scary. would've been nice to avoid it in the copy. we all know the aged 'll die someday... dont need to be told

Beatboxer's picture
Activity Score 1517

Damn... RIGHT ON!

Like this campaign a lot!!!

audkitten's picture

You're missing the point. The purpose of hospice is to provide day to day assistance to those who are terminally ill – not old – and their families. It helps provide an environment that is as stress free as possible, so the patient can enjoy the time that's left as much as possible.

This campaign is very powerful, though the art depicts older people and not so much terminally ill people. Very good, but could also be a tad better.

FOSHAN's picture

You shouldn't tell old people they are gonna die soon. This is way too bad!??

bondagenikkole's picture
Activity Score 32

these are depressing