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Brainsugar's picture

Look what happen when the concept is not heavy enough...

Brainsugar
Activity Score 1631
Copywriter
Bauducco's picture

Just average.

Everybody always expects a lot from coke´s ads and this one is not that good.

Bauducco
Activity Score 297
Copywriter
ivan's picture

Btw, I don't know if you've noticed I think it's the first campaign from Kenya! :)

Hope the members from Kenya are happy!

ivan
Creative Director at Ads of the World
Rog's picture

Not knowing the Kenyan market/mindset very well...
let's goooo with this. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mayhem's picture

Congrats Kenya:)

mayhem
Activity Score 126
Art Director
Brainsugar's picture

Ah OK! For a first campagne, it is much better than the first campaign of the US ;-)

http://adsoftheworld.com/media/print/city_airport_train_man

Brainsugar
Activity Score 1631
Copywriter
manu2112's picture

NIce photo, but the art direction is good, but isnt a "light".

manu2112
Activity Score 60
TopJeff's picture

The lighting and monochromatic photo doesn't feel light or happy. It feels almost depressing.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
Maxwedge's picture

This one is stylie and has more life. Like the treatment of the bottle in the corner or is that a branding protocol, whatever, its pretty.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

chinaski's picture

photoshop!

haha just kidding. that extra logo on upper left (to me) is unneccessary.

chinaski
Activity Score 951
Copywriter
mwangee's picture

one kenyan to another, ni poa kabisa! nice work puff!

mwangee
Activity Score 2
Copywriter
Onguru's picture

Wewe, Mwangi, ni aje?

Onguru
Activity Score 7
speedymirza's picture

true true that extra logo can go...the ad can do with out it

speedymirza
Activity Score 8
Art Director
chukzee's picture

i kinda agree the work can do without the logo but great work though!

chukzee
Activity Score 9
Copywriter at TBWA Concept Lagos
Mongoose's picture

I love this, a great campaign from Kenya!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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