Comments (18)

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kalpesh78's picture
Activity Score 2578

ha ha ha ha... nice one

ideas....30 minutes nahi toh free.

Pouts's picture
Activity Score 693

COOL!!!! really really insightfull!

sherman's picture
Activity Score 153

don't get it

justpassingby's picture
Activity Score 1368

sherman, its holding your lighter up in the air when a ballad plays live.

sherman's picture
Activity Score 153

oh thx. got it.
i am too young to be in a rock concert!

Rog's picture
Activity Score 6080

It says 'rock concert' okay... but not brilliantly.

>>>> That's not an ad. THIS is an ad.

JamurPutih's picture
Activity Score 263

ever join a metallica concert? they lit the light during 'unforgiven'

end of joy, enjoy

Rog's picture
Activity Score 6080

ever heard of Bruce Springsteen concert?
Bruce and lighters at concerts - very old. ;)

>>>> That's not an ad. THIS is an ad.

mayhem's picture
Activity Score 126

Nice idea:)

hang-the-dj's picture
Activity Score 1262

Love the idea, but it was obviously sitting in some team's bottom drawer for a while before they came across 'Improved live concert mode' - if that actually exists.

What does it do? Add more crowd noise?

Would have been better for a radio station live concert special.

laylowmoe's picture
Activity Score 328

HELL no.

You could listen to a radio station concert at home.

A car stereo is the best product for this idea.

hang-the-dj's picture
Activity Score 1262

I don't know, 'Improved live sound' is such a bullshit feature, seems so fake.

I think most people listen to the radio while driving, they do where I live anyway.

Andal's picture
Activity Score 863

Made me laugh.
Smart and Funny Signature.

It's so easy to critic.

klug's picture
Activity Score 173

Looks like someone had the idea and tried to find a client for that...

Chico Ribeiro's picture
Chico Ribeiro
Activity Score 160

I found it hard to understand.

Joe76's picture
Activity Score 762

hahahaha muuuy buenooo! :)

JonathanStampf's picture
Activity Score 2

I'll bet the one's who get it are older. Those who don't, younger.
Nobody smokes or has lighters anymore. The kids today hold up open lit cell phones.

Remember when it changed from, "show the product" to "show the benefit of the product"? And now really good stuff seems to be "Show the drawback of the great product."

Wait, didn't Benson & Hedges do that with cigarettes that were longer and always broke?

What other old ads had the same kind of edge we like now?

andylefty's picture
Activity Score 4535

Clever. I must admit I didnt get it at first.