Independence Day

Agency Network: 
August 2010
Little Stars Print Ad -  Independence Day


Print advertisement created by Bates 141, India for Little Stars, within the category: Public Interest, NGO.

Advertising Agency: Bates 141, Calcutta, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Diptanshu Roy, Sheikh Gousuddin
Log in or register to post comments
Guest's picture

Brilliant. Few points:

1) I really and I mean really hope this was printed and wasn't just produced for the sake of awards.

2) I am just a beginner, can anyone explain if there's any difference in a long copy and an article well written?


Dharmesh aka danny's picture

It was really a good experience while reading your copy for this ad. It did not let me think anything except the nip which you did slide so beautifully for this ad that I was creating the images for what you have written.
Very nice ad would be no compliment for you Mr. Mukherjee, but again it is proven that highlight your day to day life in your concept and your effort will become creatively creative on its own. Good Job Mr. Mukherjee. Jai Hind...

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Guest's picture

Brought tears to my eyes.. i could no longer stare at the face of this little boy. Beautifully written, It has a great impact.

TommyO's picture

The text is too long for me. Is it worth reading?

Activity Score 1866
Copywriter |

That's me!

velle's picture

yes, absolutely

Activity Score 1550
Anonymous Author's picture

poignant, sentimental. Love the logo, great layout.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

good article. bad copy.

tirthomitro's picture

Does anybody even feels like reading the long-winded (written well or not is a matter of argument) copy after such a fucking boring headline? I mean read the headline... makes sense? No!
It’s 1 of those lines written 1000 times over in tweaked ways.
Sorry, but since I too am from Calcutta, proud of my school and the Anglo Indian teachers who formed the very base of my efficiency (whatever) in English, I am not thrilled. I’m rather bored.
so, COGNITIVE DISSONNCE GUYS… learn how to arouse that!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Dzsoi's picture

I agree, I am a copywriter but couldn't get myself to read through the article. In fact after 5 lines my patience was over. It's like a page from a 500 pp book which is usually not good for advertising.

Activity Score 8532
Copywriter at junior copywriter
Guest's picture

too long to read...

Guest's picture

nice one, arjun. always love the stuff that comes from you...

Guest's picture

Poor Art Direction.

Guest's picture

"Between 8:30 am to 10:30 am" - Cannot believe that slipped past the proof-readers. If you're using "between" you cannot use "to". Nice ad otherwise, but it IS rather long.

velle's picture

beautifully-written copy! that is to say, it also succeeded in pulling my heartstrings

Activity Score 1550
pabzi007's picture

wonderful copy..i loved it

Activity Score 108
Copywriter at The Base
Featured Content

Latest Collections